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1/2 Overlay Soft Close Hinges

Fail

Demand is soft, at -16.4% this quarter, so 1/2 Overlay Soft Close Hinges is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$97K/yr38K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
57%top-5 click share · 13 brands · 22 sellers

Flapen Score

1/2 Overlay Soft Close Hinges against its category

The dotted line is the Tools & Home Improvement average. Past it, 1/2 Overlay Soft Close Hinges is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1/2 Overlay Soft Close Hinges market on Amazon at a glance

Shoppers on Amazon United States searched for 1/2 Overlay Soft Close Hinges 38K times last year and spent an estimated $97K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
6.1%
Market size, estimated
$97Ka year
Peak month
August1.5× the quietest month
Top search term
1/2 overlay soft close hinges22K searches a year

02 · Price

A sale here is worth $41.66.

Listings sell for $41.66 on average, from $15.19 to $75.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $41.66 that is $4K to $10K a year per listing.

Average price
$41.66inside the $15 to $100 sweet spot
Price range
$15.19–$75.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Cabinet Hardware. It carries 1,821 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Cabinet Hardware
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,821per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top 1/2 Overlay Soft Close Hinges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

22

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

11%

  • Ravinte36%
  • Chibery25%
  • DecoBasics13%
  • KONIGEEHRE6%
  • ROTESONNE5%
  • Home Expert5%
  • Open — no brand owns it (7 brands, 11%)

Demand

1/2 Overlay Soft Close Hinges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 1/2 Overlay Soft Close Hinges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1/2 overlay soft close hinges22K/yr
  • 1/2 soft close cabinet hinges3K/yr
  • slow close hinge3K/yr
  • soft close cabinet hinges 1/2 inch overlay3K/yr
  • slow closing hinges2K/yr
  • soft close hinge inserts5K/yr

Reviews and returns

What reviews say buyers love and hate about 1/2 Overlay Soft Close Hinges

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Instructions/User Manual/Troubleshooting”
6.9%of orders come back
“So the instructions were not as detailed”
A buyer, on “Instructions/User Manual/Troubleshooting”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 1/2 Overlay Soft Close Hinges questions

Answered from the same tracked data.