- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $2.5M/yr519K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 48 sellers
Flapen Score
Zwift against its category
The dotted line is the Sports & Outdoors average. Past it, Zwift is stronger. Inside it, weaker.
Market
The Zwift market on Amazon at a glance
Shoppers on Amazon United States searched for Zwift 519K times last year and spent an estimated $2.5M. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 519K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $2.5Ma year
- Top search term
- wahoo97K searches a year
02 · Price
A sale here is worth $327.42.
Listings sell for $327.42 on average, from $37.86 to $815.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $327.42 that is $82K to $164K a year per listing.
- Average price
- $327.42above the $15 to $100 sweet spot
- Price range
- $37.86–$815.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $82K–$164K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #71 within Bike Trainers & Accessories. It carries 4,094 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 85%
- Out of stock, average day
- 9.3%
- Average rank
- #71in Bike Trainers & Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 4,094per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Zwift products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wahoo Fitness KICKR CORE 2 ZWIFT COG and Click - Orange Cog 3rd Generation
- Price
- $513.20
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 10mo ago

Wahoo TRACKR Heart Rate Monitor
- Price
- $97.50
- Rating
- 4.3/5
- Reviews
- 713
- Age
- 2y ago

YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 300 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss Friction-Black
- Price
- $188.84
- Rating
- 4.4/5
- Reviews
- 25,073
- Age
- 3y ago

Wahoo Fitness KICKR CORE 2 11 Speed Cassette
- Price
- $510.12
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 10mo ago

Wahoo ELEMNT Bolt V3 GPS Cycling/Bike Computer Black
- Price
- $328.58
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1y ago
Trending
estimated 90-day click momentum
Garmin HRM 600 Premium Heart Rate Monitor Accurate Heart Rate and HRV Data Running Dynamics Stand-Alone Activity Recording M-XL
- Price
- $167.92
- Rating
- 4.6/5
- Reviews
- 1,107
- Age
- 1y ago

Merach Magnetic Exercise Bike Heavy Duty Stationary Bike with Automated Resistance 350 Lbs Weight Capacity Low Noise Indoor Workout Bike for Home Gym with Self-Developed App
- Price
- $490.96
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago

Merach Magnetic Exercise Bike Heavy Duty Stationary Bike with Automated Resistance 300 350 Lbs Weight Capacity Low Noise Indoor Workout Bike for Home Gym with Self-Developed App
- Price
- $251.37
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago

YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 300 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss - Magnetic-Black
- Price
- $244.43
- Rating
- 4.4/5
- Reviews
- 25,073
- Age
- 8y ago

Merach Magnetic Exercise Bike Heavy Duty Stationary Bike with Automated Resistance 350 Lbs Weight Capacity Low Noise Indoor Workout Bike for Home Gym with Self-Developed App
- Price
- $350.35
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago
Newest
by launch date
Wahoo Fitness KICKR CORE 2 ZWIFT COG and Click - Orange Cog 3rd Generation
- Price
- $513.20
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 10mo ago

Wahoo Fitness KICKR CORE 2 11 Speed Cassette
- Price
- $510.12
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 10mo ago

Merach Magnetic Exercise Bike Heavy Duty Stationary Bike with Automated Resistance 350 Lbs Weight Capacity Low Noise Indoor Workout Bike for Home Gym with Self-Developed App
- Price
- $490.96
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago

Garmin HRM 600 Premium Heart Rate Monitor Accurate Heart Rate and HRV Data Running Dynamics Stand-Alone Activity Recording M-XL
- Price
- $167.92
- Rating
- 4.6/5
- Reviews
- 1,107
- Age
- 1y ago

Wahoo ELEMNT Bolt V3 GPS Cycling/Bike Computer Black
- Price
- $328.58
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
48
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Wahoo Fitness73%
- YOSUDA12%
- MERACH7%
- Garmin3%
- MCNULGUR2%
- ThinkRider2%
- Open — no brand owns it (0%)
Demand
Zwift search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Zwift search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wahoo97K/yr
- wahoo kickr core 255K/yr
- wahoo kickr64K/yr
- zwift55K/yr
- zwift bike trainer34K/yr
- wahoo kickr core53K/yr
- smart bike trainer21K/yr
- kickr core 216K/yr
- zwift bike14K/yr
- zwift cog19K/yr
Reviews and returns
What reviews say buyers love and hate about Zwift
We read the reviews and the return reasons for every product selling here.
“Literally used 5 times and just couldnt take it anymore”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zwift questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









