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Frisbee

Frisbee clears our launch bar: a $1.9M/yr market growing +59.7% this quarter with returns at 1.3%.

Flapen Score

74
Launch it

Top 1% of 8,101 Sports & Outdoors niches · +27 vs the category median of 47

Market size 94Growth 75Conversion 80Competition 78Returns 90Price range 67Avg price 76Brand share 62Review moat 25Quality gap 52
This niche Category average · 8,101 niches

Is Frisbee profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Frisbee is a $1.9M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 74/100.

Frisbee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +59.7% over the last 90 days and 8.3% of searches end in a purchase.

$1.9M

revenue / yr

Units sold / yr125K
Search volume / yr+59.7%1.5M
Conversion rate8.3%
Avg price$15.29

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers25 · 60
Top-5 product click share37%
Open market32%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement71%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews4,577

Top Frisbee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$58K$115K$173K$230K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

60

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

37%

Top 20: 76%

Open market

27%

  • Discraft27%
  • iDotha18%
  • TOSY11%
  • Champion Sports6%
  • JEEFUD6%
  • Refresh Sports5%

Frisbee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR8.3%Products48Brands25Top 5 Brands68%OOS Rate3.7%Rating4.4★Reviews4,577Avg BSR#29
50K30KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×

Top Frisbee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frisbee821K/yr
  • frisbees for kids134K/yr
  • frisbees84K/yr
  • ultimate frisbee83K/yr
  • flying disc72K/yr
  • frisbees for adults54K/yr
  • ultimate frisbee disc36K/yr
  • flying discs38K/yr
  • beach frisbee23K/yr
  • frisbee disc25K/yr

What reviews say buyers love and hate about Frisbee

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Fun/Entertainment Experience24%

Fun for kids

Durability12%

Durable and easy to clean

Quality-Overall9%

The quality is solid

Pet Friendly8%

Dog approved

Value For Money5%

Good value

What buyers complain about

69% of reviews
Durability24%

Breaks easily

Quality-Overall9%

Cheap quality

Strength8%

Too weak

Functionality-Overall8%

Didnt work

Value For Money5%

not for the price

Frisbee return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Functionality-Overall
10%
3Advertised Vs Actual Product
9%
4Value For Money
8%
5Material Quality
6%

Common Frisbee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frisbee 74/100 on Amazon United States — Launch it. The niche generates $1.9M/yr across 48 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +59.7% over the last 90 days.
Search demand for Frisbee on Amazon United States peaks in Apr–May–Jun–Jul, where the busiest month runs 3.3× the quietest.