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Zip Level

Fail

The top 5 brands take 100% of clicks, so Zip Level is a Fail.

Flapen Score
31
31 / 100
Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47
Market size
$676K/yr20K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
93%top-5 click share · 4 brands · 14 sellers

Flapen Score

Zip Level against its category

The dotted line is the Sports & Outdoors average. Past it, Zip Level is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zip Level market on Amazon at a glance

Shoppers on Amazon United States searched for Zip Level 20K times last year and spent an estimated $676K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $676K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
4.8%
Market size, estimated
$676Ka year
Top search term
zip level13K searches a year

02 · Price

A sale here is worth $689.72.

Listings sell for $689.72 on average, from $51.46 to $1163.10. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $689.72 that is $69K to $172K a year per listing.

Average price
$689.72above the $15 to $100 sweet spot
Price range
$51.46–$1163.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$69K–$172K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Electronics & Gadgets. It carries 111 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#161in Electronics & Gadgets
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
111per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Zip Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 220%
  • Brand 35%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Zip Level search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Zip Level search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zip level13K/yr
  • ziplevel4K/yr
  • zip level pro 20003K/yr

Reviews and returns

What reviews say buyers love and hate about Zip Level

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Suitable For Outdoor”
2.8%of orders come back
“Does not work outside”
A buyer, on “Suitable For Outdoor”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zip Level questions

Answered from the same tracked data.