Zero Tolerance Knives

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months

281K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

0.6%

Market size, estimated

$378Ka year

Peak month

December1.6× the quietest month

Top search term

zero tolerance knives125K searches a year

Listings sell for $214.04 on average, from $27.70 to $328.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $214.04 that is $0 to $21K a year per listing.

Average price

$214.04above the $15 to $100 sweet spot

Price range

$27.70–$328.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$21K

Returns

5.6%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,256 within Knives & Tools. It carries 349 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

65%

Out of stock, average day

12.4%

Average rank

#1,256in Knives & Tools

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

349per listing

Listings tracked

26

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months