Youth Hockey Helmet
FailBuyers convert on only 0.3% of searches, so Youth Hockey Helmet is a Fail.
- Flapen Score
- 21 / 100Ranks 8,045 of 8,101 Sports & Outdoors niches · −26 vs the category median of 4721
- Market size
- $22K/yr110K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 11 sellers
Flapen Score
Youth Hockey Helmet against its category
The dotted line is the Sports & Outdoors average. Past it, Youth Hockey Helmet is stronger. Inside it, weaker.
Market
The Youth Hockey Helmet market on Amazon at a glance
Shoppers on Amazon United States searched for Youth Hockey Helmet 110K times last year and spent an estimated $22K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $22Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- youth hockey helmet31K searches a year
02 · Price
A sale here is worth $63.97.
Listings sell for $63.97 on average, from $21.28 to $163.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $63.97 that is $0 to $6K a year per listing.
- Average price
- $63.97inside the $15 to $100 sweet spot
- Price range
- $21.28–$163.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 7.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #22 within Sports Equipment. It carries 463 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 50%
- Out of stock, average day
- 19.1%
- Average rank
- #22in Sports Equipment
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 463per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Youth Hockey Helmet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set
- Price
- $53.01
- Rating
- 4.0/5
- Reviews
- 724
- Age
- 26y ago

NHL SX Pro HG 150 Gloves
- Price
- $26.12
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 15y ago

Bauer Hockey Bauer Lil Sport Hockey Helmet Combo with Face Mask Cage (White) Youth
- Price
- $68.26
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 4y ago

Franklin Sports NHL SX Pro HG 150 Gloves Junior Medium/11-Inch
- Price
- $32.93
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 15y ago

Bauer Hockey Concept 3 Full Face Shield Visor (Junior)
- Price
- $79.06
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Trending
estimated 90-day click momentum
Under Armour Spotlight Chin Strap YTH Navy OSFA
- Price
- $21.28
- Rating
- 4.6/5
- Reviews
- 1,478
- Age
- 1y ago

Easton Black Magic 2.0 Youth Catchers Set (Ages 68) Charcoal Includes Helmet Chest Protector & Leg Guards NOCSAE Certified Catcher Helmet Adjustable Youth Fit
- Price
- $163.38
- Rating
- 4.5/5
- Reviews
- 447
- Age
- 1y ago

Franklin Sports NHL SX Pro HG 150 Gloves Junior Medium/11-Inch
- Price
- $32.93
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 15y ago

NHL SX Pro HG 150 Gloves
- Price
- $26.12
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 15y ago

Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set
- Price
- $53.01
- Rating
- 4.0/5
- Reviews
- 724
- Age
- 26y ago
Newest
by launch date
Under Armour Spotlight Chin Strap YTH Navy OSFA
- Price
- $21.28
- Rating
- 4.6/5
- Reviews
- 1,478
- Age
- 1y ago

Easton Black Magic 2.0 Youth Catchers Set (Ages 68) Charcoal Includes Helmet Chest Protector & Leg Guards NOCSAE Certified Catcher Helmet Adjustable Youth Fit
- Price
- $163.38
- Rating
- 4.5/5
- Reviews
- 447
- Age
- 1y ago

Bauer Hockey Concept 3 Full Face Shield Visor (Junior)
- Price
- $79.06
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Bauer Prodigy Hockey Helmet Combo with Facemask Cage Youth Size (Navy Blue)
- Price
- $57.79
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 1y ago

Bauer Hockey Bauer Lil Sport Hockey Helmet Combo with Face Mask Cage (White) Youth
- Price
- $68.26
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
11
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Franklin Sports72%
- Bauer11%
- PG Sports10%
- Under Armour3%
- Easton3%
- Bauer Hockey2%
- Open — no brand owns it (0%)
Demand
Youth Hockey Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Youth Hockey Helmet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- youth hockey helmet31K/yr
- kids hockey helmet22K/yr
- hockey helmet kids15K/yr
- toddler hockey helmet15K/yr
- hockey helmet youth10K/yr
- youth hockey helmet with cage4K/yr
- youth hockey helmets4K/yr
- bauer youth hockey helmet4K/yr
- kids hockey helmet 5-7 years3K/yr
- bauer prodigy youth helmet3K/yr
Reviews and returns
What reviews say buyers love and hate about Youth Hockey Helmet
We read the reviews and the return reasons for every product selling here.
“its still a bit loose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Youth Hockey Helmet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









