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Youth Hockey Helmet

Fail

Buyers convert on only 0.3% of searches, so Youth Hockey Helmet is a Fail.

Flapen Score
21
21 / 100
Ranks 8,045 of 8,101 Sports & Outdoors niches · −26 vs the category median of 47
Market size
$22K/yr110K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
84%top-5 click share · 6 brands · 11 sellers

Flapen Score

Youth Hockey Helmet against its category

The dotted line is the Sports & Outdoors average. Past it, Youth Hockey Helmet is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Youth Hockey Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Youth Hockey Helmet 110K times last year and spent an estimated $22K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
0.3%
Market size, estimated
$22Ka year
Peak month
December3.4× the quietest month
Top search term
youth hockey helmet31K searches a year

02 · Price

A sale here is worth $63.97.

Listings sell for $63.97 on average, from $21.28 to $163.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $63.97 that is $0 to $6K a year per listing.

Average price
$63.97inside the $15 to $100 sweet spot
Price range
$21.28–$163.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #22 within Sports Equipment. It carries 463 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
50%
Out of stock, average day
19.1%
Average rank
#22in Sports Equipment
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
463per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Youth Hockey Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 211%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Youth Hockey Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Youth Hockey Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • youth hockey helmet31K/yr
  • kids hockey helmet22K/yr
  • hockey helmet kids15K/yr
  • toddler hockey helmet15K/yr
  • hockey helmet youth10K/yr
  • youth hockey helmet with cage4K/yr
  • youth hockey helmets4K/yr
  • bauer youth hockey helmet4K/yr
  • kids hockey helmet 5-7 years3K/yr
  • bauer prodigy youth helmet3K/yr

Reviews and returns

What reviews say buyers love and hate about Youth Hockey Helmet

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
7.5%of orders come back
“its still a bit loose”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Youth Hockey Helmet questions

Answered from the same tracked data.