youth hockey helmet
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great$63.97avg listing price — sweet spot $15–$100
Review moat
Great462.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$21.28–$163.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.5%return rate — above 5% kills the launch gate
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 110K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, youth hockey helmet is a $22K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 21/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
youth hockey helmet market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 30%
- Out of stock
- 19.1%
- Avg brand age
- 57 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
11
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Franklin Sports72%
- Bauer11%
- PG Sports10%
- Under Armour3%
- Easton3%
- Bauer Hockey2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -25.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Top youth hockey helmet search terms
- youth hockey helmet31K/yr
- kids hockey helmet22K/yr
- hockey helmet kids15K/yr
- toddler hockey helmet15K/yr
- hockey helmet youth10K/yr
- youth hockey helmet with cage4K/yr
- youth hockey helmets4K/yr
- bauer youth hockey helmet4K/yr
- kids hockey helmet 5-7 years3K/yr
- bauer prodigy youth helmet3K/yr
Top youth hockey helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set
Franklin Sports$53.014.0★724 rev
NHL SX Pro HG 150 Gloves
Franklin Sports$26.124.6★785 rev
Bauer Hockey Bauer Lil Sport Hockey Helmet Combo with Face Mask Cage (White) Youth
Bauer$68.264.7★114 rev
Franklin Sports NHL SX Pro HG 150 Gloves Junior Medium/11-Inch
Franklin Sports$32.934.6★785 rev
Bauer Hockey Concept 3 Full Face Shield Visor (Junior)
PG Sports$79.064.6★28 rev
Newest
by launch date
Under Armour Spotlight Chin Strap YTH Navy OSFA
Under Armour$21.281,478 rev
Easton Black Magic 2.0 Youth Catchers Set (Ages 68) Charcoal Includes Helmet Chest Protector & Leg Guards NOCSAE Certified Catcher Helmet Adjustable Youth Fit
Easton$163.38447 rev
Bauer Hockey Concept 3 Full Face Shield Visor (Junior)
PG Sports$79.0628 rev
Bauer Prodigy Hockey Helmet Combo with Facemask Cage Youth Size (Navy Blue)
PG Sports$57.79149 rev
Bauer Hockey Bauer Lil Sport Hockey Helmet Combo with Face Mask Cage (White) Youth
Bauer$68.26114 rev
Trending
90-day click momentumUnder Armour Spotlight Chin Strap YTH Navy OSFA
Under Armour$21.284.6★
Easton Black Magic 2.0 Youth Catchers Set (Ages 68) Charcoal Includes Helmet Chest Protector & Leg Guards NOCSAE Certified Catcher Helmet Adjustable Youth Fit
Easton$163.384.5★
Franklin Sports NHL SX Pro HG 150 Gloves Junior Medium/11-Inch
Franklin Sports$32.934.6★
NHL SX Pro HG 150 Gloves
Franklin Sports$26.124.6★
Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set
Franklin Sports$53.014.0★
What buyers say about youth hockey helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“great for the price”
“Very well made helmet”
“Comfortable”
“he loves the pads”
“Works well”
“grand parents love the safety”
“Its sturdy and the kids loved it”
“They are very durable”
“hes comfortable wearing them while learning how to play hockey”
What buyers complain about
“its still a bit loose”
“not worth the money”
“Cheap material”
“Glove stinks, good for dress”
“the pads are flimsy”
Top return reasons
Common questions
- Is youth hockey helmet profitable to sell on Amazon United States?
- The niche generates $22K/yr across 10 tracked products. 90-day search growth is -25.2%. Flapen's verdict: Skip it (21/100).
- How competitive is the youth hockey helmet niche?
- 6 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in youth hockey helmet?
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 7.5% — above our launch gate.
- When does demand for youth hockey helmet peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the youth hockey helmet niche?
- Listings span $21.28–$163.38; the average listing price is $63.97 (sweet spot $15–$100). The average incumbent carries 463 reviews — the moat a new listing must climb.