Is yonex shuttlecocks profitable to sell on Amazon United States?

The niche generates $68K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (47/100).

How competitive is the yonex shuttlecocks niche?

9 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in yonex shuttlecocks?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 2.3%.

When does demand for yonex shuttlecocks peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the yonex shuttlecocks niche?

Listings span $6.42–$47.39; the average listing price is $17.49 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.

yonex shuttlecocks

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.49

avg listing price — sweet spot $15–$100

Price range

Great$6.42–$47.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,376.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 69K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, yonex shuttlecocks is a $68K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

yonex shuttlecocks market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $52K–$70K; units × avg price
Conversion rate: 5.6%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 19.5%
Avg brand age: 56 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

AboveGenius26%
ZHENAN23%
Philonext14%
HIRALIY12%
EAGLES9%
YONEX7%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top yonex shuttlecocks search terms

shuttlecocks feather17K/yr +22.2%5.2% conv.
badminton shuttlecocks feather19K/yr -25.5%4.3% conv.
feather shuttlecocks10K/yr +0.3%4.6% conv.
feather shuttlecocks for badminton8K/yr +19.8%7.0% conv.
badminton feather shuttlecock4K/yr +0.6%2.4% conv.
badminton shuttle feather3K/yr -18.6%5.8% conv.
badminton feather shuttlecocks5K/yr -32.1%4.9% conv.
feather shuttlecock4K/yr -5.3%4.3% conv.

All search terms

Top yonex shuttlecocks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)

AboveGenius$13.413.7★88 rev

Philonext 12 Pack Shuttlecocks Goose Feather Badminton

Philonext$21.474.1★3,446 rev

ZHENAN Goose Feather Badminton Shuttlecocks 12 Pack Feather Badminton Birdies-Hight Speed Training Birdie Ball for Indoor and Outdoor Matches Highly Stable & Durable Shuttle Balls

ZHENAN$21.664.4★2,231 rev

HIRALIY 4 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club

HIRALIY$9.863.8★40 rev

Badminton Birdies Nylon Feather Bedminton Shuttlecocks - Plastic Birdie ball for indoor outdoor Matches Baseball Practice Highly Stable & Durable Set for Beach Racket Games Playground Backyards

EAGLES$9.484.6★2,092 rev

Newest

by launch date

HIRALIY 4 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club

HIRALIY$9.8640 rev

3mo ago

HIRALIY 10 Pack Goose Feather Badminton Shuttlecocks Feather Badminton Birdies with Composite Cork Head Stable Flight Badminton Balls for Indoor Outdoor Practice Backyard Games and Club

HIRALIY$17.5440 rev

3mo ago

AboveGenius Goose Feather Badminton Birdies 6 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (6)

AboveGenius$13.4188 rev

6mo ago

AboveGenius Goose Feather Badminton Birdies 12 Pack Badminton Shuttlecocks with Stability Durability High Speed Shuttle Balls for Indoor Outdoor Backyard Practice Training (12)

AboveGenius$20.9988 rev

6mo ago

ZHENAN Goose Feather Badminton Shuttlecocks 12 Pack Feather Badminton Birdies-Hight Speed Training Birdie Ball for Indoor and Outdoor Matches Highly Stable & Durable Shuttle Balls

ZHENAN$21.662,231 rev

1y ago

What buyers say about yonex shuttlecocks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good quality Shuttlecock”

Durability16%

“Durable and work well Recommend seem to hold up”

Value For Money11%

“Great value”

Fun/Entertainment Experience5%

“make the game a lot more enjoyable”

Balance/Stability5%

“They are well balanced”

Weight Light4%

“Lightweight”

Advertised Vs Actual Product4%

“exactly as described”

Suitability Beginner4%

“Great option for beginners, families, and even more experienced players”

Material Quality3%

“Premium Materials: Unlike cheaper duck feather alternatives”

Shape/Style2%

“each one has the look”

What buyers complain about

Quality-Overall37%

“Bad quality”

Durability23%

“Breaks easily”

Value For Money9%

“Not worth the price”

Balance/Stability3%

“wasn't very stable”

Advertised Vs Actual Product2%

“Does not fly are described”

Strength2%

“Easy to break”

Suitability Intermediate2%

“making it completely inadequate for intermediate or advanced fast-paced play”

Color2%

“the color is a little off white color”

Size-Overall2%

“Small”

Suitability Pro/Experts1%

“They are not pro level”

Top return reasons

Quality-Overall34%

Value For Money14%

Advertised Vs Actual Product11%

Functionality-Overall7%

Durability6%

Material Quality4%

Weight Light3%

Weight Heavy3%

Defective Material/Parts3%