yoga towel
Launch itA $2.5M/yr market growing +1.0% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 2.8M searches
Avg price
Great$20.84avg listing price — sweet spot $15–$100
Price range
Great$8.62–$62.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,696.98avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yoga towel is a $2.5M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 73% of demand. Verdict: Launch it — 64/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
yoga towel market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $2.6M–$3.1M
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
35
Top-5 brand share
73%
Top 20: 98%
Top-5 click share
30%
Top 20: 79%
Open market
22%
- Eunzel27%
- S&T INC.15%
- Shandali12%
- CYCLXY9%
- Gaiam9%
- MIAOMIAO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top yoga towel search terms
- yoga mat towel685K/yr
- yoga towel693K/yr
- hot yoga towel266K/yr
- pilates towel131K/yr
- pilates mat towel82K/yr
- yoga towels115K/yr
- yoga towels for hot yoga non slip145K/yr
- mat towels for hot pilates73K/yr
- hot yoga mat towel100K/yr
- yoga mat towel non slip64K/yr
Top yoga towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CYCLXY 2 Pack Hot Yoga Towel with Grip DotStickyfiber Yoga Mat Towels Non Slip for Hot Yoga Absorbent Microfiber Sweat Anti-Slip Cover Bikram Pilates Exercise
CYCLXY$26.404.6★608 rev
Eunzel 2 Pack Hot Yoga Towel with Grip Dot Non Slip Yoga Mat Towe Sweat Absorbent Towel for Hot Yoga Bikram Pilates and Fitness 72 x 24 Dark Cyan/Steel Blue
Eunzel$27.844.7★312 rev
Gaiam Stay Put Yoga Towel Mat Size Yoga Mat Towel (Fits Over Standard Size Yoga Mat - 68L x 24W) Lake
Gaiam$16.254.3★2,216 rev
Eunzel 2 Pack Hot Yoga Towel Non-Slip Yoga Mat Towel Ultra-Absorbent Microfiber Towel for Hot Yoga PilatesBikram and Workout 26.5x 72 Blue/Pink& Purple/Orange
Eunzel$23.444.3★383 rev
S&T INC. Yoga Mat Towel with Non-Slip Grip Enhanced Silicone Grip Soft and Absorbent for Gym Pilates and Hot Yoga Mat 1 Pack 24 inches x 72 inches 340GSM Pink
S&T INC.$18.894.5★143 rev
Newest
by launch date
CYCLXY 3 Pack Yoga Mat Towels with Grip Dot Hot Yoga Towel Non Slip Yoga Mat Towel Non-Slip Sweat Absorbent Anti-Slip Yoga Towel for Bikram Pilates
CYCLXY$30.08117 rev
HOMEXCEL Hot Yoga Towels 2 Pack (26.5 x 72) Non-Slip & Ultra-Absorbent Microfiber Yoga Mat Towels for Hot Yoga Pilates Exercise Fitness Bikram and Workout Blue/Pink
HOMEXCEL$16.45260 rev
HAPBEAR Hot Yoga Towel with Non-Slip Grip Dots 72 x 24 - Super Absorbent Soft Microfiber Yoga Mat Towel for Bikram Gym Pilates - Grey
HAPBEAR$19.17100 rev
S&T INC. Yoga Mat Towel with Non-Slip Grip Enhanced Silicone Grip Soft and Absorbent for Gym Pilates and Hot Yoga Mat 1 Pack 24 inches x 72 inches 340GSM Pink
S&T INC.$18.89143 rev
S&T INC. Yoga Mat Towel with Non-Slip Grip Enhanced Silicone Grip Soft and Absorbent for Gym Pilates and Hot Yoga Mat 2 Pack 24 inches x 72 inches 340GSM Pink and Grey
S&T INC.$29.10143 rev
Trending
90-day click momentumS&T INC. Yoga Mat Towel with Non-Slip Grip Enhanced Silicone Grip Soft and Absorbent for Gym Pilates and Hot Yoga Mat 2 Pack 24 inches x 72 inches 340GSM Pink and Grey
S&T INC.$29.104.5★
S&T INC. Aura Yoga Mat Towel Quick Dry Towel Soft and Absorbent for Gym Pilates and Hot Yoga Mat 1 Pack 26.5 inches x 72 inches Microfiber Sage Green
S&T INC.$14.354.4★
HOMEXCEL Hot Yoga Towels 2 Pack (26.5 x 72) Non-Slip & Ultra-Absorbent Microfiber Yoga Mat Towels for Hot Yoga Pilates Exercise Fitness Bikram and Workout Blue/Pink
HOMEXCEL$16.454.2★
S&T INC. Yoga Mat Towel with Non-Slip Grip Enhanced Silicone Grip Soft and Absorbent for Gym Pilates and Hot Yoga Mat 1 Pack 24 inches x 72 inches 340GSM Pink
S&T INC.$18.894.5★
Eunzel 2 Pack Hot Yoga Towel with Grip Dot Non Slip Yoga Mat Towe Sweat Absorbent Towel for Hot Yoga Bikram Pilates and Fitness 72 x 24 Dark Cyan/Steel Blue
Eunzel$27.844.7★
What buyers say about yoga towel
What buyers praise and complain about, mined from review topics.What buyers love
“Great Grip”
“Great quality and arrived on time”
“Absorbs everything”
“WORTH EVERY CENT”
“Nice and soft”
“Perfect Fit”
“Colors are beautiful”
“Exactly what I needed”
“It was perfect for th Pilates class I attended”
“It is durable”
What buyers complain about
“Lack of grip”
“Chemical Smell”
“Thin Material, Low Quality”
“Cheap”
“Too small”
“These were thinner than I expected”
“it started pilling during hotyoga class”
“theyre pretty expensive”
“Snap broke after 1 use”
“feet start to sweat”
Top return reasons
Common questions
- Is yoga towel profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 48 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Launch it (64/100).
- How competitive is the yoga towel niche?
- 25 brands and 35 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in yoga towel?
- Top complaints mined from reviews: Grip, Smell, Material Quality. The return rate is 2.5%.
- When does demand for yoga towel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the yoga towel niche?
- Listings span $8.62–$62.72; the average listing price is $20.84 (sweet spot $15–$100). The average incumbent carries 1,697 reviews — the moat a new listing must climb.