Yoga Rug
weak search conversion (0.5%) — Yoga Rug doesn't clear our bar today.
Flapen Score
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Is Yoga Rug profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Yoga Rug is a $27K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 47/100.
Yoga Rug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.1% over the last 90 days and 0.5% of searches end in a purchase.
$27K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top Yoga Rug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Organic Cotton Woven Yoga Mat - Unbleached Undyed All-Natural Washable and Toxic-free Cloth Yoga Mat - Mysore Hand-made Mat for Outdoor and Indoor - 78x27 (Unbleached Cotton)
- Price
- $63.37
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 3y ago
Jaipur art & Rugs Organic Cotton Yoga Mat - Eco-Friendly Hand-Woven Rug - Non Slip & Thick (24x72x5mm) for Everyday Fitness at Home - Comfortable Extra-Long (Yellow)
- Price
- $60.60
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 3y ago
Jaipur art & Rugs Organic Cotton Yoga Mat - Eco-Friendly Hand-Woven Rug - Non Slip & Thick (24x72x5mm) for Everyday Fitness at Home - Comfortable Extra-Long (Dark Green)
- Price
- $60.73
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 3y ago
LFH Home Handmade Cotton Yoga Mat Cotton Rug For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Woven Reversible Yoga Mats for Men & Women - 72x26 Inch - Brick
- Price
- $47.88
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 3y ago
Y O Gayo Handmade Organic Yoga Mat made with 100% Organic Cotton Yoga Mat - Natural Yoga Rug for Exercise Workout & Fitness Rug - Hand Weaved Washable - 74 inches X 26 Inches
- Price
- $50.15
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 3y ago
Trending
90-day click momentum
MELLOWBUFF Hand-Woven Cotton Yoga Mat 100% Natural Cloth Yoga Rug for Hot Yoga Exercise Workout Fitness & Meditation Absorbent Washable Yoga Rug 78 x 28 Inches (TANTU)
- Price
- $49.46
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 6mo ago
MELLOWBUFF Hand-Woven Cotton Yoga Mat 100% Natural Cloth Yoga Rug for Hot Yoga Exercise Workout Fitness & Meditation Absorbent Washable Yoga Rug 78 x 28 Inches (SURYA)
- Price
- $49.16
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 6mo ago
LFH Home Handmade Cotton Yoga Mat Rug For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Cotton Woven Reversible Yoga Mats for Men & Women - 72x26 Inch - Pink
- Price
- $47.27
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 3y ago
LFH Home Handmade Cotton Yoga Mat Cotton Rug For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Woven Reversible Yoga Mats for Men & Women - 72x26 Inch - Brick
- Price
- $47.88
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 3y ago
LFH Home Handmade Cotton Yoga Mat Cotton Rug For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Woven Reversible Yoga Mats for Men & Women - 72x26 Inch - Orange
- Price
- $48.75
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 3y ago
Newest
by launch dateMELLOWBUFF Hand-Woven Cotton Yoga Mat 100% Natural Cloth Yoga Rug for Hot Yoga Exercise Workout Fitness & Meditation Absorbent Washable Yoga Rug 78 x 28 Inches (TANTU)
- Price
- $49.46
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 6mo ago
MELLOWBUFF Hand-Woven Cotton Yoga Mat 100% Natural Cloth Yoga Rug for Hot Yoga Exercise Workout Fitness & Meditation Absorbent Washable Yoga Rug 78 x 28 Inches (SURYA)
- Price
- $49.16
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 6mo ago
Tharie Hand-Woven Organic Cotton Yoga Mat Washable & Good Grip Standalone or as Topper 70 x 196 cm Made in India
- Price
- $58.74
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago
nuveti Cotton Yoga Mat - Absorbent Grippy Tight Weave Ashtanga & Hot Yoga Rug Helps with Slippery Hands & Feet
- Price
- $27.29
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago
Manduka Shala Yoga Rug 71 - Outdoor Yoga & Meditation | Foldable & Machine Washable | Natural Cotton | Handmade | 71 x 26 inches | Indulge
- Price
- $81.33
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
27
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
40%
Top 20: 78%
Open market
29%
- Generic24%
- Live Well 36017%
- LFH Home Private Limited9%
- The Home Talk9%
- Cifupy6%
- Mellow Buff6%
Yoga Rug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Yoga Rug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoga rug39K/yr
- cotton yoga mat33K/yr
- organic cotton yoga mat10K/yr
- cloth yoga mat7K/yr
- yoga mat rug6K/yr
- fabric yoga mat5K/yr
- woven yoga mat4K/yr
- yoga mat cotton4K/yr
- yoga rug mat4K/yr
What reviews say buyers love and hate about Yoga Rug
What buyers mention most, as a share of all reviews.
What buyers love
64% of reviews“Extremely Comfortable”
“high quality mat”
“A very good exercise mat”
“a perfect thickness with the foam”
“non-slip”
What buyers complain about
44% of reviews“NOT a true yoga mat - insufficient grip”
“thin as a cheap sheet”
“It cracks to much”
“Its big”
“very chemically scent”
Yoga Rug return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoga Rug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
