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Yoga Pad

Fail

Shoppers spend an estimated $52K a year here, so Yoga Pad is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$52K/yr75K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
53%top-5 click share · 11 brands · 17 sellers

Flapen Score

Yoga Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Yoga Pad is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Yoga Pad 75K times last year and spent an estimated $52K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
2.6%
Market size, estimated
$52Ka year
Peak month
September4.6× the quietest month
Top search term
yoga pad26K searches a year

02 · Price

A sale here is worth $27.17.

Listings sell for $27.17 on average, from $8.24 to $47.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.17 that is $3K to $7K a year per listing.

Average price
$27.17inside the $15 to $100 sweet spot
Price range
$8.24–$47.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Yoga. It carries 17,878 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Yoga
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
17,878per listing
Listings tracked
28

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Yoga Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

8%

  • Brand 144%
  • Brand 221%
  • Brand 317%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Yoga Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Yoga Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga pad26K/yr
  • retrospec yoga mat21K/yr
  • yoga pads8K/yr
  • pilates pad5K/yr
  • retrospec solana yoga mat5K/yr
  • plank mat4K/yr
  • solana yoga mat3K/yr
  • yoga pads for floor3K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Pad

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Thickness”
12%of negative reviews mention “Smell”
2.9%of orders come back
“Bad smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yoga Pad questions

Answered from the same tracked data.