Yoga Mat Set
FailShoppers spend an estimated $37K a year here, so Yoga Mat Set is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $37K/yr57K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 35%top-5 click share · 22 brands · 28 sellers
Flapen Score
Yoga Mat Set against its category
The dotted line is the Sports & Outdoors average. Past it, Yoga Mat Set is stronger. Inside it, weaker.
Market
The Yoga Mat Set market on Amazon at a glance
Shoppers on Amazon United States searched for Yoga Mat Set 57K times last year and spent an estimated $37K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $37Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- yoga mat and blocks25K searches a year
02 · Price
A sale here is worth $35.03.
Listings sell for $35.03 on average, from $11.38 to $75.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.03 that is $0 to $4K a year per listing.
- Average price
- $35.03inside the $15 to $100 sweet spot
- Price range
- $11.38–$75.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #108 within Yoga. It carries 13,081 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 84%
- Out of stock, average day
- 12.1%
- Average rank
- #108in Yoga
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 13,081per listing
- Listings tracked
- 43
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Yoga Mat Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
1/3 Yoga Mat Thick Yoga Set for Beginners Include High Density Mat with Multi-loops Strap Blocks Booty Resistance Band Set Door Anchor Carring Bag & Strap (PINK&GREY 8MM)
- Price
- $55.82
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 3y ago

BalanceFrom 7-Piece Yoga Set with 71x24x0.5 Inches Extra Thick Mat and Carrying Sling Includes 2 Blocks Stretch Strap 2 Towels and Knee Pad for Home Studio and Gym Workouts
- Price
- $42.47
- Rating
- 4.6/5
- Reviews
- 6,500
- Age
- 7y ago

1/3 Yoga Mat Thick Yoga Set for Beginners Include High Density Mat with Multi-loops Strap Blocks Booty Resistance Band Set Door Anchor Carring Bag & Strap (BLUE&RED 9MM)
- Price
- $53.75
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 3y ago

Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 46,174
- Age
- 2mo ago

Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black
- Price
- $20.68
- Rating
- 4.6/5
- Reviews
- 69,529
- Age
- 8y ago
Trending
estimated 90-day click momentum
Foldable Yoga Mat and Blocks Set for Women with 2 Pack Yoga Blocks and Strap Thin Non Slip Pilates Mat with Bag Home Workout Equipment Essentials Starter Kit for Beginners Full Body Toning (Blue)
- Price
- $38.78
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 2mo ago

Amazon Basics 1-Inch Extra Thick Memory Foam Workout Exercise Yoga Mat with Carrying Strap Textured Non-Slip Surface for Floor Exercises 74 x 24 Rose
- Price
- $32.11
- Rating
- 4.6/5
- Reviews
- 69,529
- Age
- 1y ago

Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)
- Price
- $23.27
- Rating
- 4.6/5
- Reviews
- 46,174
- Age
- 2mo ago

BalanceFrom 7-Piece Yoga Set with 71x24x0.5 Inches Extra Thick Mat and Carrying Sling Includes 2 Blocks Stretch Strap 2 Towels and Knee Pad for Home Studio and Gym Workouts
- Price
- $42.47
- Rating
- 4.6/5
- Reviews
- 6,500
- Age
- 7y ago

Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 x 0.5 Pink
- Price
- $20.40
- Rating
- 4.6/5
- Reviews
- 69,529
- Age
- 8y ago
Newest
by launch date
Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 46,174
- Age
- 2mo ago

Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap
- Price
- $23.01
- Rating
- 4.6/5
- Reviews
- 46,174
- Age
- 2mo ago

Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)
- Price
- $23.27
- Rating
- 4.6/5
- Reviews
- 46,174
- Age
- 2mo ago

Foldable Yoga Mat and Blocks Set for Women with 2 Pack Yoga Blocks and Strap Thin Non Slip Pilates Mat with Bag Home Workout Equipment Essentials Starter Kit for Beginners Full Body Toning (Blue)
- Price
- $38.78
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 2mo ago

TSPFUI Pilates Ring Kit for Women Pilates Equipment with Pilates Ring and Ball 5 Resistance Bands Yoga Block Workout Guide IncludedFull-Body Pilates Workout Equipment Suitable for Beginners
- Price
- $31.82
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
22 rising
Sellers
28
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
35%
Top 20: 71%
Open market
25%
- FARINOK27%
- BalanceFrom13%
- Gaiam12%
- Amazon Basics12%
- Fitvids7%
- ViraAxis5%
Demand
Yoga Mat Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Yoga Mat Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yoga mat and blocks25K/yr
- yoga mat and blocks set11K/yr
- yoga mat kit8K/yr
- yoga mat and weights set7K/yr
- yoga starter sets5K/yr
Reviews and returns
What reviews say buyers love and hate about Yoga Mat Set
We read the reviews and the return reasons for every product selling here.
“Overwhelming chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoga Mat Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









