yoga mat set
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.03avg listing price — sweet spot $15–$100
Price range
Great$11.38–$75.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,081.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, yoga mat set is a $37K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
yoga mat set market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Launch success
- 63%
- 5 of 8 new (360d)
- Conversion rate
- 1.9%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 86%
- Out of stock
- 12.1%
- Avg brand age
- 35 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
28
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
35%
Top 20: 71%
Open market
25%
- FARINOK27%
- BalanceFrom13%
- Gaiam12%
- Amazon Basics12%
- Fitvids7%
- ViraAxis5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top yoga mat set search terms
- yoga mat and blocks25K/yr
- yoga mat and blocks set11K/yr
- yoga mat kit8K/yr
- yoga mat and weights set7K/yr
- yoga starter sets5K/yr
Top yoga mat set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1/3 Yoga Mat Thick Yoga Set for Beginners Include High Density Mat with Multi-loops Strap Blocks Booty Resistance Band Set Door Anchor Carring Bag & Strap (PINK&GREY 8MM)
FARINOK$55.824.7★213 rev
BalanceFrom 7-Piece Yoga Set with 71x24x0.5 Inches Extra Thick Mat and Carrying Sling Includes 2 Blocks Stretch Strap 2 Towels and Knee Pad for Home Studio and Gym Workouts
BalanceFrom$42.474.6★6,500 rev
1/3 Yoga Mat Thick Yoga Set for Beginners Include High Density Mat with Multi-loops Strap Blocks Booty Resistance Band Set Door Anchor Carring Bag & Strap (BLUE&RED 9MM)
FARINOK$53.754.7★213 rev
Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm
Gaiam$22.144.6★46,174 rev
Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black
Amazon Basics$20.684.6★69,529 rev
Newest
by launch dateGaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm
Gaiam$22.1446,174 rev
Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap
Gaiam$23.0146,174 rev
Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)
Gaiam$23.2746,174 rev
Foldable Yoga Mat and Blocks Set for Women with 2 Pack Yoga Blocks and Strap Thin Non Slip Pilates Mat with Bag Home Workout Equipment Essentials Starter Kit for Beginners Full Body Toning (Blue)
ViraAxis$38.7834 rev
Yoga Starter Kit - Yoga Blocks 2 Pack Strap & 2 Knee Pad Cushions
TTolbi$26.1465 rev
Trending
90-day click momentumYoga Starter Kit - Yoga Blocks 2 Pack Strap & 2 Knee Pad Cushions
TTolbi$26.144.7★
HouzeFun 70x27 Yoga Mat 3.5mm Thick - Non-Slip Exercise Mat with Printed Yoga Poses for Pilates Workout & Stretching - Includes Resistance Bands and Weighted Jump Rope - Home & Gym Use
HouzeFun$38.964.3★
Foldable Yoga Mat and Blocks Set for Women with 2 Pack Yoga Blocks and Strap Thin Non Slip Pilates Mat with Bag Home Workout Equipment Essentials Starter Kit for Beginners Full Body Toning (Blue)
ViraAxis$38.784.1★
Amazon Basics 1-Inch Extra Thick Memory Foam Workout Exercise Yoga Mat with Carrying Strap Textured Non-Slip Surface for Floor Exercises 74 x 24 Rose
Amazon Basics$32.114.6★
Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)
Gaiam$23.274.6★
What buyers say about yoga mat set
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mat”
“a perfect thickness with the foam”
“Extremely Comfortable”
“This is a great exercise mat”
“provides a good amount of cushion”
“Great Value”
“does not slip”
“Good soft”
“Great color”
“this set has been durable for me”
What buyers complain about
“Overwhelming chemical smell”
“NO GRIP”
“It's thick”
“This mat is terrible quality”
“Not durable at all”
“missing the strap”
“Smaller than i imagined”
“Not the best for stretching”
“Not as great as more expensive brands”
“Impractical and disruptive to my workout”
Top return reasons
Common questions
- Is yoga mat set profitable to sell on Amazon United States?
- The niche generates $37K/yr across 43 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the yoga mat set niche?
- 22 brands and 28 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in yoga mat set?
- Top complaints mined from reviews: Smell, Grip, Thickness. The return rate is 2.5%.
- When does demand for yoga mat set peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the yoga mat set niche?
- Listings span $11.38–$75.84; the average listing price is $35.03 (sweet spot $15–$100). The average incumbent carries 13,081 reviews — the moat a new listing must climb.