yoga mat scrunchie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Great167.14avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.84–$96.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.10avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 98K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yoga mat scrunchie is a $61K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
yoga mat scrunchie market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Launch success
- 0%
- 0 of 7 new (360d)
- Conversion rate
- 3.5%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 11.2%
- Avg brand age
- 37 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Mirmire44%
- Slim Panda44%
- Zawuodar9%
- TECEUM2%
- Bala2%
Demand
Weekly Amazon search volume, last 22 weeks — -14.3% search growth over the last 90 days.Top yoga mat scrunchie search terms
- yoga mat scrunchie63K/yr
- mat scrunchie14K/yr
- yoga scrunchie5K/yr
- bala mat scrunchie6K/yr
- bala scrunchie yoga mat4K/yr
- bala scrunchie3K/yr
- bala yoga mat scrunchie2K/yr
Top yoga mat scrunchie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Pink)
Slim Panda$12.794.6★37 rev
Mirmire Yoga Mat Scrunchie - Yoga Mat Holder - Adjustable & Stretching Yoga Mats Strap Dark Gray
Mirmire$14.674.7★86 rev
Mirmire Yoga Mat Scrunchie - Yoga Mat Holder - Soft & Luxurious Fabric - Yoga Mats Scrunchy Light Pink
Mirmire$13.834.7★86 rev
Yoga Mat Scrunchie - Holds Your Yoga Mat in Style Durable & Soft Fabric Yoga Mats For Carrying Pink Women Gift
Mirmire$14.594.7★86 rev
Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Black)
Slim Panda$12.694.6★37 rev
Newest
by launch dateMirmire Yoga Mat Scrunchie - Yoga Mat Holder - Soft & Luxurious Fabric - Yoga Mats Scrunchy Light Pink
Mirmire$13.8386 rev
Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Pink)
Slim Panda$12.7937 rev
Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Black)
Slim Panda$12.6937 rev
Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)
Slim Panda$11.7414 rev
Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)
Slim Panda$12.7414 rev
Trending
90-day click momentum
Zawuodar Yoga Mat Scrunchie - Yoga Mat Strap Band - Fits All Standard Yoga Mats (Not Suitable for Overly Thick Mats)
Zawuodar$12.034.9★
Mirmire Yoga Mat Scrunchie - Yoga Mat Holder - Soft & Luxurious Fabric - Yoga Mats Scrunchy Light Pink
Mirmire$13.834.7★
Bala Yoga Mat for Home Gym 5mm (Blush) - Non Slip Exercise Mat for Home Workout Stretching Pilates Aerobics & Floor & Fitness Work Out - Indoor Exercising Mat
Bala$96.764.3★
Slim Panda Yoga Mat Scrunchie Style & Cute Mat Holder Stretchable Velvet Fabric Fit All Standard Yoga Mats (mat not included)(Pink)
Slim Panda$12.794.6★
![TECEUM Yoga Mat Strap Black & 30+ Colors Adjustable Mat Holder Sling Career for All Mats [Mat Not Included]](https://m.media-amazon.com/images/I/41rYkA8uOVL.jpg)
TECEUM Yoga Mat Strap Black & 30+ Colors Adjustable Mat Holder Sling Career for All Mats [Mat Not Included]
TECEUM$5.844.7★
What buyers say about yoga mat scrunchie
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Does the Job”
“Just as good as the name brands”
“It's nice to carry my chair with me”
“Great alternative to yoga straps”
“Will definitely purchase another color soon”
“then saw this affordable one”
“good grip”
“it fits perfectly”
“The scrunchie easily extends around my BIG Slim Panda mat and, to my surprise, it scrunches easily as I slip the yoga mat bag over it. see picture”
What buyers complain about
“Too small”
“Its also very awkward to put on”
“its best used on thin mats because it doesnt stretch enough for thicker mats”
“Damaged My Yoga Mat - Created Dents”
“Not the best doesnt hold and slips”
“The strap does not tighten around the mat as much as Id like it to”
“Turns out, the fabric is actually quite thin and silky--yep, it feels a little like real silk. although the description calls the fabric, velvet”
“barely, its not super strong and its exactly like a slap bracelet”
“I found the mat that was supplied too thin for comfort so I bought my own mat”
“***major down side is that sweat or any kind of dampness leaves stains”
Top return reasons
Common questions
- Is yoga mat scrunchie profitable to sell on Amazon United States?
- The niche generates $61K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the yoga mat scrunchie niche?
- 5 brands and 7 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yoga mat scrunchie?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Stretchability/Expandability/Elasticity. The return rate is 0.9%.
- What does it cost to enter the yoga mat scrunchie niche?
- Listings span $5.84–$96.76; the average listing price is $18.10 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.