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Yoga Mat Holder

soft demand (-8.0% this quarter) — Yoga Mat Holder doesn't clear our bar today.

Flapen Score

49
Skip it

Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47

Market size 34Growth 21Conversion 32Competition 59Returns 57Price range 83Avg price 95Brand share 81Review moat 51Quality gap 32
This niche Category average · 8,101 niches

Is Yoga Mat Holder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yoga Mat Holder is a $165K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Yoga Mat Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.0% over the last 90 days and 2.5% of searches end in a purchase.

$165K

revenue / yr

Units sold / yr8K
Search volume / yr-8.0%254K
Conversion rate2.5%
Avg price$25.71

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers23 · 28
Top-5 product click share50%
Open market46%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement96%
New entrants (1y)5· 2 succeeded
Avg rating4.6★
Avg reviews1,451

Top Yoga Mat Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$17K$33K$50K$66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

28

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

50%

Top 20: 93%

Open market

42%

  • wymulot25%
  • StoreYourBoard9%
  • Josmimic8%
  • Caroeas6%
  • MRZZATA5%
  • Bikoney5%

Yoga Mat Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume254KCVR2.5%Products25Brands23Top 5 Brands54%OOS Rate0.7%Rating4.6★Reviews1,451Avg BSR#184
10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Top Yoga Mat Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yoga mat storage65K/yr
  • yoga mat rack22K/yr
  • yoga mat holder wall mount21K/yr
  • yoga mat wall mount19K/yr
  • yoga mat basket15K/yr
  • yoga storage12K/yr
  • yoga mat organizer13K/yr
  • yoga mat storage rack16K/yr
  • yoga mat storage basket8K/yr
  • yoga mat wall holder8K/yr

What reviews say buyers love and hate about Yoga Mat Holder

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall15%

quality not rough

Size-Overall11%

Fits perfectly

Storage Capacity10%

Great storage rack

Strength8%

Very sturdy

Value For Money7%

reasonable price

What buyers complain about

54% of reviews
Size-Overall18%

It is quite large

Strength11%

Flimsy

Shape/Style5%

it is still not a good shape

Assembly/Installation4%

Installation and assembly is strange - you assemble it as you install it to the wall

Quality-Overall4%

Low quality

Yoga Mat Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Advertised Vs Actual Product
7%
3Strength
6%
4Color
4%
5Shape/Style
4%

Common Yoga Mat Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yoga Mat Holder 49/100 on Amazon United States — Skip it. The niche generates $165K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -8.0% over the last 90 days.
Search demand for Yoga Mat Holder on Amazon United States peaks in Jan, where the busiest month runs 1.9× the quietest.