Is yoga mat holder profitable to sell on Amazon United States?

The niche generates $165K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (49/100).

How competitive is the yoga mat holder niche?

23 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in yoga mat holder?

Top complaints mined from reviews: Size-Overall, Strength, Shape/Style. The return rate is 2.7%.

When does demand for yoga mat holder peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the yoga mat holder niche?

Listings span $8.79–$48.96; the average listing price is $25.71 (sweet spot $15–$100). The average incumbent carries 1,451 reviews — the moat a new listing must climb.

yoga mat holder

Skip it

Soft demand (-8.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.71

avg listing price — sweet spot $15–$100

Price range

Great$8.79–$48.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 6% kills the launch gate

Review moat

Good1,451.44

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$165K

$165K/yr · 254K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, yoga mat holder is a $165K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

yoga mat holder market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $154K–$206K; units × avg price
Launch success: 40%; 2 of 5 new (360d)
Conversion rate: 2.5%
Avg BSR: #184
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.7%
Avg brand age: 35 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

50%

Top 20: 93%

Open market

42%

wymulot25%
StoreYourBoard9%
Josmimic8%
Caroeas6%
MRZZATA5%
Bikoney5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top yoga mat holder search terms

yoga mat storage65K/yr -4.5%1.1% conv.
yoga mat rack22K/yr -7.9%2.2% conv.
yoga mat holder wall mount21K/yr -18.4%2.7% conv.
yoga mat wall mount19K/yr -16.1%2.9% conv.
yoga mat basket15K/yr -6.4%0.9% conv.
yoga storage12K/yr +19.3%0.6% conv.
yoga mat organizer13K/yr -1.2%0.6% conv.
yoga mat storage rack16K/yr -27.7%0.8% conv.
yoga mat storage basket8K/yr +23.6%1.0% conv.
yoga mat wall holder8K/yr -3.5%3.0% conv.

All search terms

Top yoga mat holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wymulot Yoga Mat Storage Racks Home Gym Storage Rack with Wheels Yoga Mat Holder Side 2 Mesh Pockets Yoga Storage Basket Holds 4 Yoga Mats 2 Foam Rollers 6 Resistance Bands (Black)

wymulot$25.754.5★120 rev

StoreYourBoard Yoga Mat Storage Rack Large Foam Roller Wall Hooks Exercise Mat Holder Fitness Gear Organizer (Large)

StoreYourBoard$16.974.6★215 rev

Caroeas 22 inches Yoga Mat Storage Basket Large Yoga Mat Holder Accessories Home Gym Equipment Storage Yoga Mats Women Men Workout Equipment Organization with 4 Wheels Dark Gray

Caroeas$16.844.2★106 rev

Josmimic Yoga Mat Holder Wall Mount 3-Tier Storage Rack for Yoga Mat Foam Roller Block Yoga Accessories Wall Organizer for Home Gym Gym Workout Room Metal Black

Josmimic$12.214.6★65 rev

Bikoney Yoga Mat Holder Wall Mount Yoga Mat Storage Home Gym Accessories with Wood Floating Shelves and 4 Hooks for Hanging Foam Roller and Resistance Bands Fitness Home Gym Carbonized Black

Bikoney$24.224.6★1,441 rev

Newest

by launch date

BSTSLL Wooden Yoga Mat Holder Wall Mount Yoga Mat Storage Rack Home Gym Equipment Organizer Wall Mount Workout Storage Holder for Hanging Foam Rollers and Resistance Bands (2-Tier)

BSTSLL$26.558 rev

5mo ago

Lukeline Yoga Mat Holder Storage Basket Home Gym Storage Organizer Yoga Exercise Equipment Storage Yoga Basket Foam Roller Workout Equipment Storage for Home Exercise and Fitness Gear

Lukeline$26.275 rev

6mo ago

Black Yoga Mat Storage Rack Basket with Wheels Floor-Standing Metal Yoga Mat Cart Workout Equipment for Foam Roller Dumbbells Kettlebells in Gym Fitness Classes Yoga Studio & Home Gym

Josmimic$48.7819 rev

8mo ago

Josmimic Yoga Mat Holder Wall Mount 3-Tier Storage Rack for Yoga Mat Foam Roller Block Yoga Accessories Wall Organizer for Home Gym Gym Workout Room Metal Black

Josmimic$12.2165 rev

8mo ago

4 Tier Yoga Mat Holder Wall Mount & Yoga Mat Storage Rack Heavy-duty steel fabrication Holds 30 lbs for Foam Rollers Resistance Bands Home Gym

Tongyuyan$21.3223 rev

11mo ago

What buyers say about yoga mat holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“quality not rough”

Size-Overall11%

“Fits perfectly”

Storage Capacity10%

“Great storage rack”

Strength8%

“Very sturdy”

Value For Money7%

“reasonable price”

Ease Of Use5%

“easy to use”

Assembly/Installation4%

“Easy to install”

Design-Overall4%

“Overall, its a solid piece that looks nice, functions well, and feels like a good value for the money”

Advertised Vs Actual Product3%

“Exactly what I expected”

Durability3%

“it is very durable”

What buyers complain about

Size-Overall18%

“It is quite large”

Strength11%

“Flimsy”

Shape/Style5%

“it is still not a good shape”

Assembly/Installation4%

“Installation and assembly is strange - you assemble it as you install it to the wall”

Quality-Overall4%

“Low quality”

Durability3%

“It broke apart after about a month at ours”

Functionality-Overall3%

“Will not stand up Empty”

Wrinkles3%

“permanent crease”

Mounting2%

“it did not come with the hardware required to hang it up”

Weight Heavy2%

“It is heavier material”

Top return reasons

Size-Overall49%

Advertised Vs Actual Product7%

Strength6%

Color4%

Shape/Style4%

Strap/String Quality3%