yoga mat bag
Worth a lookShows a sweet-spot price point ($22.31 avg), but soft demand (-24.1% this quarter) keeps it on the watch list.
Avg price
Great$22.31avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$5.84–$35.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$650K$650K/yr · 1.6M searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,043.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 6% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yoga mat bag is a $650K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
yoga mat bag market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $669K–$892K
- units × avg price
- Launch success
- 47%
- 8 of 17 new (360d)
- Conversion rate
- 1.8%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.6%
- Avg brand age
- 33 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
31
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
31%
Top 20: 68%
Open market
28%
- sportsnew19%
- BAGSMART17%
- ELENTURE11%
- WLLWOO WLLWOO11%
- Gaiam9%
- Cwokarb5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top yoga mat bag search terms
- yoga mat bag471K/yr
- yoga bag424K/yr
- pilates bag121K/yr
- yoga mat carrier110K/yr
- gym bag with yoga mat holder90K/yr
- yoga bag for women81K/yr
- yoga mat bag carrier48K/yr
- yoga mat with bag41K/yr
- yoga bags and carriers fits all your stuff40K/yr
- pilates bag for women28K/yr
Top yoga mat bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
sportsnew Yoga Mat Bag with Water Bottle Pocket & Wet Pocket for Women
sportsnew$15.914.5★1,130 rev
Gaiam Cargo Yoga Mat Bag Full-Zipper Yoga Mat Carrier with Adjustable Strap Front & Exterior Phone Pocket with Earbuds Slit Stylish & Functional Fitness Mat Holder for Women & Men
Gaiam$18.474.6★3,383 rev
WLLWOO WLLWOO Yoga Bags for Women with Yoga Mats Bags Carrier Carryall Canvas Tote for Pilates Shoulder for Travel Office Beach Workout (Leaf)
WLLWOO WLLWOO$19.894.6★1,149 rev
ELENTURE Canvas Yoga Mat Bag with Adjustable Strap & Pockets Full-Zip Travel Gym Tote for Women & Men Fits 1/4 & 1/3 Thick Mats Lightweight Carrier for Yoga Studio Workout Outdoor Use
ELENTURE$15.604.6★5,530 rev
Cwokarb Yoga Mat Bag Cotton Canvas Tote with Wet Dry Pocket
Cwokarb$16.724.4★261 rev
Newest
by launch date
BAGSMART Yoga Mat Bag for Women 22L Puffer Pilates Bag for 40oz Tumbler Gym Bag for Yoga Travel College Camel
BAGSMART$19.78232 rev
BAGSMART Yoga Pilates Tote Bag for Women with Knotted Handle Gym Bag
BAGSMART$21.50232 rev
BAGSMART Yoga Pilates Tote Bag for Women with Knotted Handle Gym Bag
BAGSMART$21.99232 rev
BAGSMART Yoga Pilates Tote Bag for Women with Knotted Handle Gym Bag
BAGSMART$21.52232 rev
sportsnew Gym Bag for Women 19L Yoga Mat Bag with Shoe Compartment & Wet Dry Pocket Gym Tote Bag with Hook-and-loop Yoga Mat Holder Quick Access Storage for Workout Travel Pilates Dance
sportsnew$27.1042 rev
Trending
90-day click momentumBAGSMART Yoga Pilates Tote Bag for Women with Knotted Handle Gym Bag
BAGSMART$21.524.7★
sportsnew Gym Bag for Women 19L Yoga Mat Bag with Shoe Compartment & Wet Dry Pocket Gym Tote Bag with Hook-and-loop Yoga Mat Holder Quick Access Storage for Workout Travel Pilates Dance
sportsnew$27.104.3★
SQUB Yoga Mat Bag Crossbody Gym Bag for Women & Men Waterproof Travel Carrier Fits Thick Yoga Mat Multi Pocket Storage with Strap Holder Shoulder Carry for Fitness Pilates Exercise bags for women
SQUB$21.584.5★
Wandering Nature Yoga Tote Bags with 40oz Tumbler Pocket Sports Travel
Wandering Nature$22.734.4★
BAGSMART Yoga Pilates Tote Bag for Women with Knotted Handle Gym Bag
BAGSMART$21.504.7★
What buyers say about yoga mat bag
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“A compartment for everything”
“was well made”
“Great option for workout bag”
“Big capacity”
“easy to handle”
“Worth buying”
“Its ok easy to carry”
“I like that it has a couple of different strap options”
“the color was beautiful”
What buyers complain about
“Quite Small”
“Strap breaks”
“not as pink as shown in the picture”
“Does not hold up”
“Looks cheap”
“Small not strong”
“It doesnt advertise this”
“the material is a little thin”
“Material is cheap for 30 dollars”
“Uncomfortable”
Top return reasons
Common questions
- Is yoga mat bag profitable to sell on Amazon United States?
- The niche generates $650K/yr across 59 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the yoga mat bag niche?
- 24 brands and 31 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in yoga mat bag?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Color. The return rate is 5.0%.
- When does demand for yoga mat bag peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the yoga mat bag niche?
- Listings span $5.84–$35.94; the average listing price is $22.31 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.