Yoga Mat

Shoppers searched for this 24.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.3M a year.

Searches, last 12 months

24.3M

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

2.8%

Market size, estimated

$18.3Ma year

Peak month

January1.5× the quietest month

Top search term

yoga mat11.7M searches a year

Listings sell for $27.33 on average, from $20.38 to $38.94. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $27.33 that is $1.1M to $1.4M a year per listing.

Average price

$27.33inside the $15 to $100 sweet spot

Price range

$20.38–$38.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

40,000–50,000

Revenue per listing a year

$1.1M–$1.4M

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Yoga. It carries 17,954 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Yoga

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

17,954per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months