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Yoga Gifts for Women

Fail

Shoppers spend an estimated $75K a year here, so Yoga Gifts for Women is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$75K/yr298K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
73%top-5 click share · 14 brands · 19 sellers

Flapen Score

Yoga Gifts for Women against its category

The dotted line is the Sports & Outdoors average. Past it, Yoga Gifts for Women is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Gifts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Yoga Gifts for Women 298K times last year and spent an estimated $75K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
1.7%
Market size, estimated
$75Ka year
Peak month
December9.8× the quietest month
Top search term
yoga gifts83K searches a year

02 · Price

A sale here is worth $14.84.

Listings sell for $14.84 on average, from $7.97 to $37.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.84 that is $1K to $4K a year per listing.

Average price
$14.84under the $15 to $100 sweet spot
Price range
$7.97–$37.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,297 within Yoga. It carries 14,737 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#1,297in Yoga
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
14,737per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Yoga Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

23%

  • Brand 144%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Yoga Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Yoga Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga gifts83K/yr
  • yoga gifts for women78K/yr
  • yoga props24K/yr
  • yoga gift25K/yr
  • yoga for10K/yr
  • yoga gear16K/yr
  • cool gifts for yoga lovers10K/yr
  • yoga gear for women8K/yr
  • yoga studio essentials6K/yr
  • yoga props and accessories8K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Gifts for Women

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Just a little big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yoga Gifts for Women questions

Answered from the same tracked data.