yoga blocks
Launch itA $3.6M/yr market growing +3.3% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$3.6M$3.6M/yr · 3.6M searches
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$7.55–$51.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,118.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, yoga blocks is a $3.6M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Launch it — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 8,000–10,000/product
- Revenue / yr
- $3.5M–$4.1M
- units × avg price
- Launch success
- —
- 3 of 4 new (360d)
- Conversion rate
- 7.3%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.4%
- Avg brand age
- 40 months
- Avg seller age
- 161 days
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
20%
- Gaiam26%
- POUYRBA25%
- Tumaz9%
- MBHKRRS8%
- Septo6%
- Fitvids6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoga Blocks 2 Pcs 9x6x3 Yoga Brick Foam Blocks EVA Foam Block Props Accessories for Pilates Stretching and Meditation (Grey Large)
POUYRBA$11.394.8★400 rev
Gaiam Yoga Block - Supportive Latex-Free Eva Foam - Soft Non-Slip Surface with Beveled Edges for Yoga Pilates Meditation - Yoga Accessories for Stability Balance Deepen Stretches
Gaiam$15.824.8★29,887 rev
Gaiam Yoga Block - Supportive Latex-Free Eva Foam - Soft Non-Slip Surface with Beveled Edges for Yoga Pilates Meditation - Yoga Accessories for Stability Balance Deepen Stretches
Gaiam$11.494.7★9,818 rev
2 Pcs Yoga Blocks 9x6x3 Foam Blocks Yoga Props for Pilates Stretching and Meditation Exercise Blocks Lightweight Yoga Essentials (Pink)
Septo$11.484.8★1,001 rev
Tumaz Non-Slip Yoga Blocks 2-Pack - High Density/Lightweight EVA Foam & Natural Cork for Stability Premium Set with E-Book Included
Tumaz$10.894.7★2,553 rev
Newest
by launch date
Gaiam Yoga Block - Supportive Latex-Free Eva Foam - Soft Non-Slip Surface with Beveled Edges for Yoga Pilates Meditation - Yoga Accessories for Stability Balance Deepen Stretches One Block - Grey
Gaiam$9.879,818 rev
MBHKRRS 9x6x3 Yoga Blocks Soft Non-Slip Surface Premium Foam Blocks Supportive Lightweight Odor Resistant Yoga Accessories for Pilates Meditation General Fitness Stretching Toning (Fruit Orchid-1 Pack)
MBHKRRS$7.69214 rev
MBHKRRS 9x6x3 Yoga Blocks Soft Non-Slip Surface Premium Foam Blocks Supportive Lightweight Odor Resistant Yoga Accessories for Pilates Meditation General Fitness Stretching Toning (pink-1 Pack)
MBHKRRS$7.55214 rev
MBHKRRS 9x6x3 Yoga Blocks Soft Non-Slip Surface Premium Foam Blocks Supportive Lightweight Odor Resistant Yoga Accessories for Pilates Meditation General Fitness Stretching Toning (black-1 Pack)
MBHKRRS$7.97214 rev
Yoga Blocks 2 Pcs 9x6x3 Yoga Brick Foam Blocks EVA Foam Block Props Accessories for Pilates Stretching and Meditation (Grey Large)
POUYRBA$11.39400 rev
Trending
90-day click momentumGaiam Yoga Block - Supportive Latex-Free Eva Foam - Soft Non-Slip Surface with Beveled Edges for Yoga Pilates Meditation - Yoga Accessories for Stability Balance Deepen Stretches One Block - Grey
Gaiam$9.874.7★
Yoga Blocks 2 Pcs 9x6x3 Yoga Brick Foam Blocks EVA Foam Block Props Accessories for Pilates Stretching and Meditation (Pink Large)
POUYRBA$11.844.8★
MBHKRRS 9x6x3 Yoga Blocks Soft Non-Slip Surface Premium Foam Blocks Supportive Lightweight Odor Resistant Yoga Accessories for Pilates Meditation General Fitness Stretching Toning (black-1 Pack)
MBHKRRS$7.974.6★
10 Pcs Foam EVA Yoga Blocks Lightweight Yoga Bricks Non Slip Supportive Foam Blocks Yoga Prop Accessories for Yoga Pilates Stretching and Meditation Women Men Yogi Yoga Beginners (Mixed Colors)
Yilloog$51.224.4★
SAMTKA 2 Yoga Blocks Supportive Accessories including 2 Knee Pads 2 With Strap To Put Less Weight On Wrists 1 Muscle Massage Roller 2 Pair of Non-Slip Pilates Socks 1 GYM Bag Durable Versatile Yoga Brick Exercise Set of 10
SAMTKA$25.824.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Exactly what I ordered”
“Good price”
“These blocks are perfect for exercising”
“The color is cute”
“Decent size”
“Very durable”
“Works well”
“making certain stretches more accessible”
“Blocks are very light”
What buyers complain about
“Actually much bigger than most I have seen”
“Not very sturdy”
“Soft = not good”
“Show two blocks in ad but only received one!”
“Cheap Quality blocks”
“the smell is chemical”
“Not wide enough to be stable”
“Dont hold shape at all”
“it gets deformed when I put my foot on it”
“I would prefer a firmer material”
Top return reasons
Common questions
- Is yoga blocks profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (59/100).
- How competitive is the yoga blocks niche?
- 13 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in yoga blocks?
- Top complaints mined from reviews: Size-Overall, Strength, Hard Feel. The return rate is 1.5%.
- When does demand for yoga blocks peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the yoga blocks niche?
- Listings span $7.55–$51.22; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 5,118 reviews — the moat a new listing must climb.
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