Yoga Blanket
soft demand (-18.4% this quarter) — Yoga Blanket doesn't clear our bar today.
Flapen Score
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Is Yoga Blanket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Yoga Blanket is a $122K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Yoga Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.4% over the last 90 days and 1.9% of searches end in a purchase.
$122K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Yoga Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mexican Blanket (Authentic Handmade Falsa) - Durable Lightweight Baja Indian Blanket for Yoga Beach Camping Picnic Car/Truck Outdoor Mexican Throw Baja Saddle Blanket 70x50 Cherry
- Price
- $21.50
- Rating
- 4.6/5
- Reviews
- 7,327
- Age
- 5y ago
Bazaar Anatolia Turkish Beach Towel 100% Cotton Quick Dry Lightweight and Sand Free Perfect for Bathroom Travel Yoga Camping Oversized 71x39 inches - Diamond Black
- Price
- $20.11
- Rating
- 4.4/5
- Reviews
- 6,532
- Age
- 6y ago
Benevolence LA Authentic Mexican Blanket Handwoven Falsa Serape Throw Beach Camping Picnic & Yoga Blanket Lightweight Cotton Throw for Outdoor & Home Mandarin 50x70 in
- Price
- $19.04
- Rating
- 4.6/5
- Reviews
- 24,240
- Age
- 8y ago
Benevolence LA Authentic Mexican Blanket Handwoven Falsa Serape Throw Beach Camping Picnic & Yoga Blanket Lightweight Cotton Throw for Outdoor & Home Coral 50x70 in
- Price
- $22.42
- Rating
- 4.6/5
- Reviews
- 24,240
- Age
- 9y ago
Yogikuti Iyengar Cotton Yoga Blanket Set of One Thick Handwoven Yoga Blankets for Restorative Yoga Meditation & Pranayama Premium Cotton Yoga Blanket for Support & Comfort in Pranayama
- Price
- $40.86
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 8y ago
Trending
90-day click momentum
Canyon Creek Mexican Style Falsa Yoga Blanket (Light Purple)
- Price
- $13.97
- Rating
- 4.5/5
- Reviews
- 1,851
- Age
- 10y ago
Hydration Nation Authentic Large Handwoven Mexican Blanket - Soft Yoga - Durable Serape - Lightweight Falsa Beach Camping Picnic Outdoor 70x50 - Mandarin
- Price
- $22.66
- Rating
- 4.6/5
- Reviews
- 7,327
- Age
- 1y ago
Open Road Goods Handmade Solid Color Yoga Blanket - Thick Mexican Blanket or Throw - Made for Yoga! (Olive Green)
- Price
- $36.18
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 9y ago
El Paso Designs Mexican Yoga Blanket Colorful Falsa Serape Throw for Yoga Beach Picnic Saddle or Home Dcor Soft Woven Boho Blanket (Yellow)
- Price
- $21.74
- Rating
- 4.6/5
- Reviews
- 9,597
- Age
- 10y ago
Ossano Turkish Beach Towel Absorbent & Quick Dry Oversized (39 x 71) - Decorative Versatile and Functional as Yoga Mat Picnic Blanket Travel Blanket Bath Cruise Gym Towel - Green
- Price
- $12.87
- Rating
- 4.4/5
- Reviews
- 420
- Age
- 2y ago
Newest
by launch dateHydration Nation Authentic Large Handwoven Mexican Blanket - Soft Yoga - Durable Serape - Lightweight Falsa Beach Camping Picnic Outdoor 70x50 - Mandarin
- Price
- $22.66
- Rating
- 4.6/5
- Reviews
- 7,327
- Age
- 1y ago
Ossano Turkish Beach Towel Absorbent & Quick Dry Oversized (39 x 71) - Decorative Versatile and Functional as Yoga Mat Picnic Blanket Travel Blanket Bath Cruise Gym Towel - Green
- Price
- $12.87
- Rating
- 4.4/5
- Reviews
- 420
- Age
- 2y ago
Turkish Beach Towels Vacation Essentials Yoga Blanket Pool Workout Towel Oversized Sand Free Quick Dry Lightweight Meditation Supplies Mat Cover Surf Boat River Float Accessories Gym Excise Stuff
- Price
- $9.56
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago
Yogikuti Iyengar Cotton Yoga Blanket Set of Two Thick Handwoven Yoga Blankets for Restorative Yoga Meditation & Pranayama Premium Cotton Yoga Blanket for Support & Comfort in Pranayama
- Price
- $64.83
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 5y ago
Mexican Blanket (Authentic Handmade Falsa) - Durable Lightweight Baja Indian Blanket for Yoga Beach Camping Picnic Car/Truck Outdoor Mexican Throw Baja Saddle Blanket 70x50 Cherry
- Price
- $21.50
- Rating
- 4.6/5
- Reviews
- 7,327
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Hydration Nation39%
- Benevolence LA15%
- Bazaar Anatolia11%
- Yogikuti7%
- El Paso Designs6%
- Open Road Goods6%
- Open — no brand owns it (5 brands, 15%)
Yoga Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Yoga Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoga blanket151K/yr
- yoga blankets34K/yr
- meditation blanket11K/yr
- mexican yoga blanket7K/yr
- yoga blanket for restorative yoga11K/yr
- cotton yoga blanket5K/yr
- yoga blanket cotton6K/yr
- yoga blankets mexican cotton6K/yr
What reviews say buyers love and hate about Yoga Blanket
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Bright colors”
“Quality blanket”
“Decent for the price”
“Better than anticipated”
“Soft, colorful blanket”
What buyers complain about
75% of reviews“Cheap blanket”
“thin”
“they do not dry your skin well”
“Description is deceiving”
“feels like plastic”
Yoga Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoga Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
