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Yoga Blanket

Fail

Demand is soft, at -18.4% this quarter, so Yoga Blanket is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$122K/yr231K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
67%top-5 click share · 11 brands · 16 sellers

Flapen Score

Yoga Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Yoga Blanket is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Yoga Blanket 231K times last year and spent an estimated $122K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.9%
Market size, estimated
$122Ka year
Peak month
January1.6× the quietest month
Top search term
yoga blanket151K searches a year

02 · Price

A sale here is worth $27.73.

Listings sell for $27.73 on average, from $9.56 to $64.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $27.73 that is $7K to $14K a year per listing.

Average price
$27.73inside the $15 to $100 sweet spot
Price range
$9.56–$64.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #507 within Sleeping Bags & Camp Bedding. It carries 5,837 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
13.6%
Average rank
#507in Sleeping Bags & Camp Bedding
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,837per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Yoga Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Brand 139%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Yoga Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Yoga Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga blanket151K/yr
  • yoga blankets34K/yr
  • meditation blanket11K/yr
  • mexican yoga blanket7K/yr
  • yoga blanket for restorative yoga11K/yr
  • cotton yoga blanket5K/yr
  • yoga blanket cotton6K/yr
  • yoga blankets mexican cotton6K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
15%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Cheap blanket”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yoga Blanket questions

Answered from the same tracked data.