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54

yeti lid

Worth a look

Shows a $1.3M/yr market, but a deep review moat (4,684 avg reviews) keeps it on the watch list.

Market size 83Growth 29Conversion 77Competition 38Returns 59Price range 50Avg price 45Brand share 42Review moat 25Quality gap 81

Market size

Great$1.3M

$1.3M/yr · 1.5M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good$8.11–$21.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.35

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,683.65

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, yeti lid is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

yeti lid market data

Units sold / yr
125K–150K
avg 6,000–8,000/product
Revenue / yr
$1.4M–$1.7M
units × avg price
Conversion rate
7.5%
Avg BSR
#117
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
37 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

36

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • YETI40%
  • CYHTSHFZ15%
  • SOONSURE13%
  • CLOCASIK7%
  • DANGEAB6%
  • Dincerpen5%
  • Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
40K30KPrime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top yeti lid search terms

  • yeti lid481K/yr
  • yeti lids132K/yr
  • yeti rambler lid128K/yr
  • yeti replacement lids114K/yr
  • yeti tumbler lid124K/yr
  • yeti lids 20 oz replacement lid110K/yr
  • yeti lid replacement55K/yr
  • yeti top replacement48K/yr
  • yeti cap45K/yr
  • yeti cup lids44K/yr
All search terms

Top yeti lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$129K20%$259K30%$388K40%$517K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about yeti lid

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall48%

“Fits all”

Quality-Overall11%

“Excellent Product”

Value For Money7%

“fair price”

Advertised Vs Actual Product7%

“Description accurate”

Leak-Proof5%

“Does not leak”

Ease Of Cleaning4%

“easy to remove for cleaning”

Ease Of Use2%

“Definitely comes in handy”

Efficiency2%

“Works great”

Durability2%

“still look new”

Strength1%

“Very sturdy”

What buyers complain about

Leak-Proof23%

“They leak”

Durability18%

“Broke within a week”

Size-Overall12%

“Didn't fit”

Quality-Overall11%

“Cheap quality”

Ease Of Cleaning3%

“Hard to clean”

Value For Money3%

“Product absolutely not worth the lower price”

Ease Of Use2%

“which makes it hard to open”

Dishwasher Safe1%

“Can not place in dishwasher”

Advertised Vs Actual Product1%

“Not as advertised”

Compatibility-Overall1%

“incompatible product”

Top return reasons

Size-Overall79%
Leak-Proof7%
Advertised Vs Actual Product5%
Compatibility-Overall3%
Functionality-Overall1%
Value For Money1%
Quality-Overall1%
Mechanism Issues1%
Material Quality1%
Product Condition0%

Common questions

Is yeti lid profitable to sell on Amazon United States?
The niche generates $1.3M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the yeti lid niche?
12 brands and 36 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in yeti lid?
Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 2.6%.
When does demand for yeti lid peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the yeti lid niche?
Listings span $8.11–$21.78; the average listing price is $11.35 (sweet spot $15–$100). The average incumbent carries 4,684 reviews — the moat a new listing must climb.