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Yeti Cooler with Wheels

Fail

Buyers convert on only 0.5% of searches, so Yeti Cooler with Wheels is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$162K/yr88K searches / yr
90-day growth
+105.7%search demand this quarter
Competition
56%top-5 click share · 7 brands · 23 sellers

Flapen Score

Yeti Cooler with Wheels against its category

The dotted line is the Sports & Outdoors average. Past it, Yeti Cooler with Wheels is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yeti Cooler with Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for Yeti Cooler with Wheels 88K times last year and spent an estimated $162K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +105.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+105.7%
Conversion, latest week
0.5%
Market size, estimated
$162Ka year
Peak month
July3.1× the quietest month
Top search term
yeti cooler wheels21K searches a year

02 · Price

A sale here is worth $340.53.

Listings sell for $340.53 on average, from $67.12 to $469.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $340.53 that is $0 to $34K a year per listing.

Average price
$340.53above the $15 to $100 sweet spot
Price range
$67.12–$469.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$34K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #125 within Camp Kitchen. It carries 1,365 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
3.2%
Average rank
#125in Camp Kitchen
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,365per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Yeti Cooler with Wheels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 98%

Open market

1%

  • YETI80%
  • Fullet6%
  • FERUERW4%
  • Ninja4%
  • RTIC3%
  • Igloo2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Yeti Cooler with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Yeti Cooler with Wheels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yeti cooler wheels21K/yr
  • yeti rolling cooler12K/yr
  • yeti wheels9K/yr
  • yeti cooler on wheels8K/yr
  • yeti wheeled cooler16K/yr
  • yeti cooler with wheels and handle8K/yr
  • yeti on wheels4K/yr
  • yeti rolling coolers on wheels4K/yr
  • rolling yeti cooler3K/yr
  • yeti 60 wheeled cooler4K/yr

Reviews and returns

What reviews say buyers love and hate about Yeti Cooler with Wheels

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Weight Heavy”
3.9%of orders come back
“they are both a little bulky/heavy”
A buyer, on “Weight Heavy”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Yeti Cooler with Wheels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data