Is yeti cooler with wheels profitable to sell on Amazon United States?

The niche generates $162K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Skip it (38/100).

How competitive is the yeti cooler with wheels niche?

7 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in yeti cooler with wheels?

Top complaints mined from reviews: Weight Heavy, Value For Money, Size-Overall. The return rate is 3.9%.

When does demand for yeti cooler with wheels peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.1× the quietest.

What does it cost to enter the yeti cooler with wheels niche?

Listings span $67.12–$469.21; the average listing price is $340.53 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.

yeti cooler with wheels

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Growth

Great+105.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,364.86

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay$162K

$162K/yr · 88K searches

Avg price

Okay$340.53

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$67.12–$469.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, yeti cooler with wheels is a $162K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

yeti cooler with wheels market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $85K–$170K; units × avg price
Conversion rate: 0.5%
Avg BSR: #125
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 3.2%
Avg brand age: 39 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

YETI80%
Fullet6%
FERUERW4%
Ninja4%
RTIC3%
Igloo2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +105.7% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Open Trend

Top yeti cooler with wheels search terms

yeti cooler wheels21K/yr +146.3%0.4% conv.
yeti rolling cooler12K/yr +133.4%0.4% conv.
yeti wheels9K/yr +177.2%0.4% conv.
yeti cooler on wheels8K/yr +129.0%0.4% conv.
yeti wheeled cooler16K/yr -9.8%0.2% conv.
yeti cooler with wheels and handle8K/yr +143.9%0.4% conv.
yeti on wheels4K/yr +177.6%0.3% conv.
yeti rolling coolers on wheels4K/yr +175.7%0.3% conv.
rolling yeti cooler3K/yr +146.7%0.3% conv.
yeti 60 wheeled cooler4K/yr +2.9%0.8% conv.

All search terms

Top yeti cooler with wheels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YETI Tundra Haul Portable Wheeled Cooler Navy

YETI$444.714.8★4,016 rev

YETI Roadie 32 Wheeled Cooler Rescue Red

YETI$371.534.8★661 rev

YETI Roadie 32 Wheeled Cooler Navy

YETI$372.514.8★661 rev

YETI Roadie 32 Wheeled Cooler Charcoal

YETI$371.074.8★661 rev

YETI Roadie 60 Wheeled Cooler with Retractable Periscope Handle Charcoal

YETI$469.214.8★553 rev

Newest

by launch date

RTIC 22 QT Ultra-Light Wheeled Cooler with Handle Lavender/Plum

RTIC$171.45344 rev

1w ago

Ninja$264.32581 rev

4mo ago

Ninja$240.14321 rev

1y ago

Coleman Pro Heavy-Duty 55qt Wheeled Ultra-Light Premium Hard Cooler Extra-Thick Insulation Keeps Ice up to 5 Days 92-Can Capacity Heavy-Duty Wheels

Coleman$212.51629 rev

1y ago

YETI Roadie 32 Wheeled Cooler Rescue Red

YETI$371.53661 rev

2y ago

What buyers say about yeti cooler with wheels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent quality”

Size-Overall11%

“it fits”

Value For Money10%

“Great value”

Wheel Quality9%

“having it on wheels helps”

Ease Of Use7%

“it has made our lives so much easier”

Color7%

“Love the color”

Design-Overall5%

“Good design”

Strength4%

“Sturdy, great features”

Handle Quality3%

“The wheels and handle worked really good”

Durability3%

“Very durable”

What buyers complain about

Weight Heavy17%

“they are both a little bulky/heavy”

Value For Money14%

“very expensive and the divider and ice packs cost me another $50 plus”

Size-Overall9%

“Too small”

Quality-Overall5%

“Not impressed with the quality of this cooler for the money paid”

Mounting5%

“one of the Chinese made axles have stripped threads so the cap nut barely screwed on”

Leak-Proof5%

“It leaks”

Assembly/Installation5%

“Now, theres no way it could be disassembled and reassembled if needed”

Durability4%

“within less than a year that handle jammed”

Product Condition3%

“looks used”

Advertised Vs Actual Product3%

“False advertising and way to too much money for this cooler”

Top return reasons

Size-Overall52%

Weight Heavy15%

Value For Money8%

Color6%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Product Condition2%

Functionality-Overall2%

Scratch Resistance1%

Storage Capacity1%

Common questions

Is yeti cooler with wheels profitable to sell on Amazon United States?: The niche generates $162K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Skip it (38/100).
How competitive is the yeti cooler with wheels niche?: 7 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in yeti cooler with wheels?: Top complaints mined from reviews: Weight Heavy, Value For Money, Size-Overall. The return rate is 3.9%.
When does demand for yeti cooler with wheels peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the yeti cooler with wheels niche?: Listings span $67.12–$469.21; the average listing price is $340.53 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.