Yeti Cooler Latches

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +121.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

+121.2%

Conversion, latest week

10.6%

Market size, estimated

$219Ka year

Peak month

July4.3× the quietest month

Top search term

yeti cooler latches43K searches a year

Listings sell for $13.96 on average, from $7.69 to $24.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.96 that is $3K to $7K a year per listing.

Average price

$13.96under the $15 to $100 sweet spot

Price range

$7.69–$24.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #254 within Camp Kitchen. It carries 710 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

96%

Out of stock, average day

12.0%

Average rank

#254in Camp Kitchen

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

710per listing

Listings tracked

25

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months