Yeti Backpack Cooler

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +145.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $680K a year.

Searches, last 12 months

555K

Growth, 90 days vs prior 90

+145.6%

Conversion, latest week

0.6%

Market size, estimated

$680Ka year

Peak month

July3.5× the quietest month

Top search term

yeti backpack cooler333K searches a year

Listings sell for $200.82 on average, from $29.03 to $321.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $200.82 that is $0 to $20K a year per listing.

Average price

$200.82above the $15 to $100 sweet spot

Price range

$29.03–$321.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$20K

Returns

3.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #98 within Camp Kitchen. It carries 963 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

96%

Out of stock, average day

13.0%

Average rank

#98in Camp Kitchen

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

963per listing

Listings tracked

28

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months