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Yankees Snapback

Fail

Buyers convert on only 1.8% of searches, so Yankees Snapback is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$107K/yr205K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
25%top-5 click share · 23 brands · 149 sellers

Flapen Score

Yankees Snapback against its category

The dotted line is the Sports & Outdoors average. Past it, Yankees Snapback is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yankees Snapback market on Amazon at a glance

Shoppers on Amazon United States searched for Yankees Snapback 205K times last year and spent an estimated $107K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
1.8%
Market size, estimated
$107Ka year
Peak month
June3.0× the quietest month
Top search term
yankees fitted hat28K searches a year

02 · Price

A sale here is worth $29.93.

Listings sell for $29.93 on average, from $9.65 to $50.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.93 that is $0 to $3K a year per listing.

Average price
$29.93inside the $15 to $100 sweet spot
Price range
$9.65–$50.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #6,937 within Clothing Accessories. It carries 3,748 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
2.3%
Average rank
#6,937in Clothing Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,748per listing
Listings tracked
89

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Yankees Snapback products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

149

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

25%

Top 20: 54%

Open market

9%

  • Brand 150%
  • Brand 232%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (17 brands, 9%)

Demand

Yankees Snapback search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Yankees Snapback search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yankees fitted hat28K/yr
  • blue yankees hat14K/yr
  • yankees snapback hat16K/yr
  • yankee fitted hat16K/yr
  • yankees snapback13K/yr
  • yankee snapback hat10K/yr
  • yankees hat fitted13K/yr
  • fitted yankees hat11K/yr
  • ny snapback hat11K/yr
  • blue ny hat9K/yr

Reviews and returns

What reviews say buyers love and hate about Yankees Snapback

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Too big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Yankees Snapback questions

Answered from the same tracked data.