yankees snapback
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.93avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$9.65–$50.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,747.51avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 205K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yankees snapback is a $107K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
yankees snapback market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $90K–$120K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #6,937
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 48%
- Out of stock
- 2.3%
- Avg brand age
- 40 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
149
Top-5 brand share
89%
Top 20: 99%
Top-5 click share
25%
Top 20: 54%
Open market
9%
- New Era50%
- 4732%
- Funky Junque4%
- E BY ELIDAN2%
- Fxzotasi2%
- Outdoor Cap2%
- Open — no brand owns it (17 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Top yankees snapback search terms
- yankees fitted hat28K/yr
- blue yankees hat14K/yr
- yankees snapback hat16K/yr
- yankee fitted hat16K/yr
- yankees snapback13K/yr
- yankee snapback hat10K/yr
- yankees hat fitted13K/yr
- fitted yankees hat11K/yr
- ny snapback hat11K/yr
- blue ny hat9K/yr
Top yankees snapback products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7 7/8
New Era$32.044.6★16,694 rev
New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7 5/8
New Era$34.314.6★16,694 rev
New Era New York Yankees mens Basic Black and White 9FIFTY Snapback 950
New Era$31.604.6★15,589 rev
New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7
New Era$31.524.6★16,694 rev
New Era New York Yankees MLB Basic 9Fifty Snapback Navy
New Era$31.024.6★15,589 rev
Newest
by launch date
New York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear
Fxzotasi$20.1130 rev
Adult Trucker Snapback Hat 2-Tone Cap - New York (Upside Down)
Funky Junque$29.091,230 rev
47 Brand MLB Team Color Home Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - New York Yankees Navy
47$33.43685 rev
New Era MLB 59FIFTY Team Color Authentic Collection Fitted On Field Game Cap Hat (7 7/8 New York Yankees Black)
New Era$38.662,284 rev
47 MLB Sure Shot Captain Hat Adjustable Structured 6-Panel Snapback Hat Cap Adult One Size Fits All (as1 Alpha one_Size New York Yankees)
47$41.39276 rev
Trending
90-day click momentumNew York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear
Fxzotasi$20.114.0★
Adult Trucker Snapback Hat 2-Tone Cap - New York (Upside Down)
Funky Junque$29.094.6★
New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7
New Era$31.524.6★
47 Brand NY Yankees MVP Cap B-MVP17WBV-BK Unisex Cap Black/White One Size
47$31.824.7★
New York Yankees Gray Basic 59FIFTY Fitted
New Era$35.644.4★
What buyers say about yankees snapback
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“The quality is well made at a great price”
“the color is accurate”
“Good value”
“It is comfortable”
“Liked the shape”
“Love it great material and very comfortable”
“as advertised”
“Its adjustable”
“Very durable”
What buyers complain about
“Too big”
“Bad quality”
“Color is not as shown”
“Getting cheaper”
“the logo is a little off”
“Not lasting”
“Comes with bill curved not straight”
“Terrible material if you have other hats of quality you will know exactly what I mean”
“Embroidery made it wrinkle”
“Cheap, misspelled print”
Top return reasons
Common questions
- Is yankees snapback profitable to sell on Amazon United States?
- The niche generates $107K/yr across 89 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the yankees snapback niche?
- 23 brands and 149 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in yankees snapback?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.6%.
- When does demand for yankees snapback peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the yankees snapback niche?
- Listings span $9.65–$50.41; the average listing price is $29.93 (sweet spot $15–$100). The average incumbent carries 3,748 reviews — the moat a new listing must climb.