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53

yankees mug

Worth a look

Shows a sweet-spot price point ($24.09 avg), but a small market ($35K/yr) keeps it on the watch list.

Market size 9Growth 59Conversion 46Competition 67Returns 85Price range 88Avg price 95Brand share 46Review moat 69Quality gap 24

Avg price

Incredible$24.09

avg listing price — sweet spot $15–$100

Price range

Great$11.19–$54.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good738.23

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Good+33.8%

90-day search growth — must beat 0% to launch

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$35K

$35K/yr · 40K searches

According to Flapen's Amazon United States niche tracking, yankees mug is a $35K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

yankees mug market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$30K–$36K
units × avg price
Conversion rate
3.7%
Avg BSR
#1,431
Page quality
0%
Prime
87%
Sponsored
52%
Out of stock
10.9%
Avg brand age
39 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

38

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

19%

  • Logo Brands27%
  • Boelter Brands19%
  • Boelter17%
  • BIRGILT9%
  • vkawesr5%
  • BlenderBottle3%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +33.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 8.3×

Top yankees mug search terms

  • yankees mug13K/yr
  • yankees cup9K/yr
  • yankees coffee mug10K/yr
  • yankees tumbler8K/yr
All search terms

Top yankees mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$3K15%$5K20%$7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about yankees mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“It is well made, beautiful, the colors were just vibrant”

Gifting Purpose10%

“perfect personalized gift for the Yankees fan”

Advertised Vs Actual Product8%

“as described”

Thickness8%

“The cup is thick enough to hold the heat of the coffee for a while”

Color8%

“Colors are beautiful”

Durability7%

“dont break it”

Size-Overall7%

“Perfect Size”

Strength4%

“Nice and sturdy”

Value For Money4%

“Great For The Price”

Shape/Style4%

“Subtle, Classy”

What buyers complain about

Size-Overall20%

“Disappointed in size just like the wife of whoever made this”

Durability10%

“the letters were falling off”

Dishwasher Safe10%

“Not dishwasher safe”

Storage Capacity10%

“Capacity is not as advertised”

Strength10%

“I was hoping that they'd be a little more sturdier”

Color10%

“Don't buy this garbage the colors started coming off the design the first week of use”

Quality-Overall10%

“Terrible quality and way overpriced”

Weight Heavy5%

“The Yankees cup is very heavy”

Advertised Vs Actual Product5%

“The picture does not represent this”

Top return reasons

Size-Overall27%
Defective Material/Parts20%
Advertised Vs Actual Product11%
Value For Money7%
Handle Quality6%
Quality-Overall4%
Color4%
Weight Heavy3%
Gifting Purpose3%
Product Condition1%

Common questions

Is yankees mug profitable to sell on Amazon United States?
The niche generates $35K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the yankees mug niche?
17 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in yankees mug?
Top complaints mined from reviews: Size-Overall, Durability, Dishwasher Safe. The return rate is 1.5%.
When does demand for yankees mug peak?
Demand peaks in Dec; the busiest month runs 8.3× the quietest.
What does it cost to enter the yankees mug niche?
Listings span $11.19–$54.74; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.