yankees hats for men
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$28.82avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 5.2M searches
Price range
Great$9.35–$50.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,511.91avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yankees hats for men is a $1.6M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
yankees hats for men market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.2M–$1.4M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,262
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 58%
- Out of stock
- 1.8%
- Avg brand age
- 41 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
177
Top-5 brand share
84%
Top 20: 97%
Top-5 click share
16%
Top 20: 51%
Open market
14%
- New Era43%
- 4730%
- E BY ELIDAN4%
- Fxzotasi4%
- DOWIZUBA3%
- Born to Love2%
- Open — no brand owns it (29 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top yankees hats for men search terms
- yankees hat723K/yr
- new era hats695K/yr
- gorras new era384K/yr
- new era535K/yr
- gorras new era originales600K/yr
- new york yankees hat222K/yr
- ny hat290K/yr
- new era 59fifty240K/yr
- ny yankees hat210K/yr
- gorra new era233K/yr
Top yankees hats for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MVP Cap New York Yankess - Rattle Teal - 47 Brand
47$30.444.8★5,443 rev
New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Green)
New Era$28.384.7★2,089 rev
NEW YORK YANKEES KHAKI 47 CLEAN UP OSF / KHAKI / A
47$32.164.7★28,744 rev
New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Khaki)
New Era$28.694.7★2,089 rev
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Black White)
New Era$34.714.7★2,390 rev
Newest
by launch date
New York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear
Fxzotasi$20.1130 rev
NY 3D Embroidered Cotton Dad Hat Classic New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Dad Hat Khaki
E BY ELIDAN$16.70177 rev
JZYEGSW Baseball Cap for Men and Women Classic Cotton Sports Dad Hat
JZYEGSW$16.0046 rev
Embroidered City Cotton New York Baseball Cap Adjustable Classic Vintage Fans Baseball Hat for Men Women
DOWIZUBA$14.74160 rev
Fcexanthon Personnalisation City Embroidered Baseball Hat for Men Women Youth Team Color Cap Trucker Hats Fans Gifts (US Alpha One Size NYY-Navy)
Fcexanthon$16.5250 rev
Trending
90-day click momentumNew York Hat Classic NYC Baseball Cap for Men & Women Premium Embroidered Cotton Trucker Hat Vintage Baseball Fan Gear
Fxzotasi$20.114.0★
Embroidered City Cotton New York Baseball Cap Adjustable Classic Vintage Fans Baseball Hat for Men Women
DOWIZUBA$14.744.3★
JZYEGSW Baseball Cap for Men and Women Classic Cotton Sports Dad Hat
JZYEGSW$16.004.2★
New Era Authentic Pittsburgh Pirates Black & White 9Fifty Snapback OSFM Hat Cap- Adjustable
New Era$29.504.7★
Fcexanthon Personnalisation City Embroidered Baseball Hat for Men Women Youth Team Color Cap Trucker Hats Fans Gifts (US Alpha One Size NYY-Navy)
Fcexanthon$16.524.2★
What buyers say about yankees hats for men
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“The quality is well made at a great price”
“the color is accurate”
“Value for money”
“comfortable to wear”
“As advertised”
“Good material”
“Super cute and stylish”
“Its adjustable”
“The material feels durable without being stiff”
What buyers complain about
“Way to big”
“It comes a lot darker”
“Different quality than before”
“cheaper”
“I am super unhappy with the misleading photos as the hat is a totally different color in person than the photos online show”
“Clip is loose”
“Was not flexfit”
“Not durable”
“Not super comfy”
“It's a little deformed”
Top return reasons
Common questions
- Is yankees hats for men profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 125 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the yankees hats for men niche?
- 35 brands and 177 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in yankees hats for men?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.4%.
- When does demand for yankees hats for men peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the yankees hats for men niche?
- Listings span $9.35–$50.41; the average listing price is $28.82 (sweet spot $15–$100). The average incumbent carries 4,512 reviews — the moat a new listing must climb.