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Yankees Blanket

a small market ($37K/yr) — Yankees Blanket doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47

Market size 9Growth 37Conversion 21Competition 63Returns 80Price range 95Avg price 95Brand share 21Review moat 96Quality gap 24
This niche Category average · 8,101 niches

Is Yankees Blanket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yankees Blanket is a $37K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Yankees Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.4% over the last 90 days and 1.7% of searches end in a purchase.

$37K

revenue / yr

Units sold / yr2K
Search volume / yr+9.4%69K
Conversion rate1.7%
Avg price$32.28

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 22
Top-5 product click share47%
Open market8%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement72%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews89

Top Yankees Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$3K$4K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

4%

  • Northwest51%
  • HTAPCHLY18%
  • Faopiuic10%
  • Racigomr8%
  • ANTKING6%
  • KLFELK4%
  • Open — no brand owns it (3 brands, 4%)

Yankees Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR1.7%Products25Brands9Top 5 Brands92%OOS Rate19.4%Rating4.6★Reviews89Avg BSR#2,212
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Top Yankees Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yankees blanket31K/yr
  • new york yankees blanket13K/yr
  • yankee blanket11K/yr
  • ny yankees blanket8K/yr
  • yankees throw blanket5K/yr

What reviews say buyers love and hate about Yankees Blanket

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Soft Feel53%

Nice and soft

Quality-Overall10%

Well made

Print Quality8%

They loved the Yankees blanket and print

Gifting Purpose8%

Was a Christmas present

Comfort-Overall6%

Soft and comfortable

What buyers complain about

100% of reviews
Value For Money27%

Not worth the price

Material Quality20%

Thin cheap material

Pilling/Linting20%

Great blanket only thing needs to be washed before use leave lots of fuzz

Thickness17%

Thin as paper

Gifting Purpose10%

Embarrassing present I sent to my nephew

Yankees Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality
20%
2Quality-Overall
20%
3Advertised Vs Actual Product
17%
4Size-Overall
15%
5Soft Feel
10%

Common Yankees Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yankees Blanket 45/100 on Amazon United States — Skip it. The niche generates $37K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +9.4% over the last 90 days.
Search demand for Yankees Blanket on Amazon United States peaks in Nov–Dec, where the busiest month runs 8.4× the quietest.