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45

yankees blanket

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 37Conversion 21Competition 63Returns 80Price range 95Avg price 95Brand share 21Review moat 96Quality gap 24

Review moat

Incredible88.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$32.28

avg listing price — sweet spot $15–$100

Price range

Incredible$15.00–$57.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$37K

$37K/yr · 69K searches

According to Flapen's Amazon United States niche tracking, yankees blanket is a $37K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

yankees blanket market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$40K–$48K
units × avg price
Conversion rate
1.7%
Avg BSR
#2,212
Page quality
0%
Prime
64%
Sponsored
72%
Out of stock
19.4%
Avg brand age
44 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

4%

  • Northwest51%
  • HTAPCHLY18%
  • Faopiuic10%
  • Racigomr8%
  • ANTKING6%
  • KLFELK4%
  • Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +9.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Top yankees blanket search terms

  • yankees blanket31K/yr
  • new york yankees blanket13K/yr
  • yankee blanket11K/yr
  • ny yankees blanket8K/yr
  • yankees throw blanket5K/yr
All search terms

Top yankees blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about yankees blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel53%

“Nice and soft”

Quality-Overall10%

“Well made”

Print Quality8%

“They loved the Yankees blanket and print”

Gifting Purpose8%

“Was a Christmas present”

Comfort-Overall6%

“Soft and comfortable”

Color4%

“colors are beautiful”

Image/Picture Clarity4%

“Very soft and detailed images”

Warmth3%

“Warmth and cozy”

Thickness2%

“Not to thick perfect for Florida weather though goes well for my little touch of Yankees wall of fame”

Size-Overall2%

“true to size for now”

What buyers complain about

Value For Money27%

“Not worth the price”

Material Quality20%

“Thin cheap material”

Pilling/Linting20%

“Great blanket only thing needs to be washed before use leave lots of fuzz”

Thickness17%

“Thin as paper”

Gifting Purpose10%

“Embarrassing present I sent to my nephew”

Size-Overall7%

“Not very big also”

Top return reasons

Material Quality20%
Quality-Overall20%
Advertised Vs Actual Product17%
Size-Overall15%
Soft Feel10%
Thin3%
Gifting Purpose3%
Value For Money3%
Weight Light2%
Thickness2%

Common questions

Is yankees blanket profitable to sell on Amazon United States?
The niche generates $37K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (45/100).
How competitive is the yankees blanket niche?
9 brands and 22 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in yankees blanket?
Top complaints mined from reviews: Value For Money, Material Quality, Pilling/Linting. The return rate is 1.8%.
When does demand for yankees blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
What does it cost to enter the yankees blanket niche?
Listings span $15.00–$57.46; the average listing price is $32.28 (sweet spot $15–$100). The average incumbent carries 89 reviews — the moat a new listing must climb.