yankees beanie
Skip itSoft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.55avg listing price — sweet spot $15–$100
Price range
Great$9.72–$38.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,910.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 71K searches
Growth
Bad-72.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yankees beanie is a $44K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
yankees beanie market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $47K–$59K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,112
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 48%
- Out of stock
- 12.9%
- Avg brand age
- 46 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
42
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
13%
- 4755%
- JZYEGSW11%
- Veminei7%
- Generic5%
- DELUSPTOMAY5%
- Carhartt4%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -72.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 26.1×
Top yankees beanie search terms
- yankees beanie25K/yr
- new york beanie8K/yr
- ny beanie8K/yr
- new york yankees beanie7K/yr
- yankee beanie8K/yr
- yankees winter hat8K/yr
- ny yankees beanie5K/yr
- new york yankees knit hat2K/yr
Top yankees beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
47 MLB Unisex-Adult Primary Logo Cuffed Knit Primary Logo Team Color Beanie Hat Cold Weather Hat One Size (New York Yankees Navy)
47$32.124.7★505 rev
JZYEGSW Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts
JZYEGSW$16.995.0★6 rev
47 Brand Beanie NY Yankees B-RKN17ACE-BKA Black Size: One Size Black One Size
47$34.444.7★1,095 rev
47 New York Yankees MLB Baseball Beanie Cap Gray Winter Knit Cuff Hat
47$31.454.5★93 rev
Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Unisex Fans
Veminei$17.094.6★153 rev
Newest
by launch date
Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days
Selini New York$17.62494 rev
JZYEGSW Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts
JZYEGSW$16.996 rev
viofre Beanie for Men Embroidery New-York Black Knit Beanie Hat for Men Women Winter Warm Hat Cool Cuffed Knitted Beanies Mens Women Chemo Beanies Cap Headwear Football Accessories Unisex
viofre$14.9637 rev
47 MLB Unisex-Adult Primary Logo Bering Cuffed Knit Pom Beanie Hat One Size (US Alpha One Size New York Yankees - White)
47$35.0017 rev
ZOARVEXD New York Beanies Baseball Winter Hat and Neck Gaiter Set for Men & Women Warm Beanie and Neck Warmer Combo Ideal for Winter Gift
ZOARVEXD$15.2888 rev
Trending
90-day click momentumSelini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days
Selini New York$17.624.7★
New York Beanie Adult Winter Cap for Football Fans (Royal/Red Beanie One Size)
Xtreme Apparrel$22.513.9★
47 MLB Unisex-Adult Team Logo Cuff Knit Beanie Cold Weather Hat (New York Yankees Navy/Natural)
47$25.024.7★
JZYEGSW Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts
JZYEGSW$16.995.0★
Carhartt Mens Knit Cuffed Beanie Navy One Size
Carhartt$19.974.8★
What buyers say about yankees beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“AMAZING QUALITY”
“Awesome fit”
“Very comfortable”
“As advertised”
“Great color”
“Great value for the price”
“Very soft”
“Soft material”
“Thick & warm”
What buyers complain about
“Way too small”
“Could have been cheaper”
“Absolute ridiculous low quality”
“I wanted the grey one”
“I dont understand how the average male head can comfortably wear this”
“too long”
“Bummer that this arrived STINKING heavily of men's cologne”
“Had a small hole in it”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“The entire inner lining just fell apart”
Top return reasons
Common questions
- Is yankees beanie profitable to sell on Amazon United States?
- The niche generates $44K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the yankees beanie niche?
- 14 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in yankees beanie?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.6%.
- When does demand for yankees beanie peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 26.1× the quietest.
- What does it cost to enter the yankees beanie niche?
- Listings span $9.72–$38.68; the average listing price is $23.55 (sweet spot $15–$100). The average incumbent carries 10,910 reviews — the moat a new listing must climb.