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Yankees Beanie

Fail

Demand is soft, at -72.7% this quarter, so Yankees Beanie is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$44K/yr71K searches / yr
90-day growth
-72.7%search demand this quarter
Competition
48%top-5 click share · 14 brands · 42 sellers

Flapen Score

Yankees Beanie against its category

The dotted line is the Sports & Outdoors average. Past it, Yankees Beanie is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yankees Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Yankees Beanie 71K times last year and spent an estimated $44K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -72.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-72.7%
Conversion, latest week
2.6%
Market size, estimated
$44Ka year
Peak month
December26.1× the quietest month
Top search term
yankees beanie25K searches a year

02 · Price

A sale here is worth $23.55.

Listings sell for $23.55 on average, from $9.72 to $38.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.55 that is $0 to $2K a year per listing.

Average price
$23.55inside the $15 to $100 sweet spot
Price range
$9.72–$38.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #1,112 within Clothing Accessories. It carries 10,910 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
87%
Out of stock, average day
12.9%
Average rank
#1,112in Clothing Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
10,910per listing
Listings tracked
31

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Yankees Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

42

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

13%

  • Brand 155%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 13%)

Demand

Yankees Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 26.1×

Search terms

Top Yankees Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yankees beanie25K/yr
  • new york beanie8K/yr
  • ny beanie8K/yr
  • new york yankees beanie7K/yr
  • yankee beanie8K/yr
  • yankees winter hat8K/yr
  • ny yankees beanie5K/yr
  • new york yankees knit hat2K/yr

Reviews and returns

What reviews say buyers love and hate about Yankees Beanie

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Warmth”
35%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Way too small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yankees Beanie questions

Answered from the same tracked data.