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Wyoming Cowboys

Fail

An estimated 8.6% of orders come back, so Wyoming Cowboys is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$52K/yr77K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
44%top-5 click share · 27 brands · 19 sellers

Flapen Score

Wyoming Cowboys against its category

The dotted line is the Sports & Outdoors average. Past it, Wyoming Cowboys is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wyoming Cowboys market on Amazon at a glance

Shoppers on Amazon United States searched for Wyoming Cowboys 77K times last year and spent an estimated $52K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
2.0%
Market size, estimated
$52Ka year
Peak month
December5.7× the quietest month
Top search term
university of wyoming13K searches a year

02 · Price

A sale here is worth $32.84.

Listings sell for $32.84 on average, from $9.27 to $166.46. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.84 that is $0 to $3K a year per listing.

Average price
$32.84inside the $15 to $100 sweet spot
Price range
$9.27–$166.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #25,105 within Sweatshirts & Hoodies. It carries 915 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
88%
Out of stock, average day
13.8%
Average rank
#25,105in Sweatshirts & Hoodies
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
915per listing
Listings tracked
51

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wyoming Cowboys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

19

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

44%

Top 20: 72%

Open market

31%

  • Brand 121%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Wyoming Cowboys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Wyoming Cowboys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • university of wyoming13K/yr
  • wyoming cowboys18K/yr
  • university of wyoming apparel12K/yr
  • wyoming sweatshirt6K/yr
  • wyoming hoodie6K/yr
  • wyoming cowboys apparel23K/yr

Reviews and returns

What reviews say buyers love and hate about Wyoming Cowboys

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Print Quality”
8.6%of orders come back
“This was poorly printed”
A buyer, on “Print Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wyoming Cowboys questions

Answered from the same tracked data.