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wyoming cowboys

Skip it

High returns (8.6%) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 25Competition 69Returns 12Price range 54Avg price 95Brand share 66Review moat 65Quality gap 40

Avg price

Incredible$32.84

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good915.47

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.27–$166.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 77K searches

Returns

Bad8.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, wyoming cowboys is a $52K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

wyoming cowboys market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$41K–$49K
units × avg price
Conversion rate
2.0%
Avg BSR
#25,105
Page quality
0%
Prime
88%
Sponsored
57%
Out of stock
13.8%
Avg brand age
49 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

19

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

44%

Top 20: 72%

Open market

31%

  • Pro Sport Brand21%
  • Wyoming Cowboys16%
  • YouTheFan14%
  • AEROPOSTALE9%
  • Desert Cactus5%
  • Barnesmith4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Top wyoming cowboys search terms

  • university of wyoming13K/yr
  • wyoming cowboys18K/yr
  • university of wyoming apparel12K/yr
  • wyoming sweatshirt6K/yr
  • wyoming hoodie6K/yr
  • wyoming cowboys apparel23K/yr
All search terms

Top wyoming cowboys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wyoming cowboys

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Perfect fit”

Quality-Overall24%

“The construction feels good overall”

Comfort-Overall14%

“Very comfy”

Shape/Style8%

“Stylish”

Thickness6%

“Thick enough and comfy”

Soft Feel6%

“So soft”

Weather Proof3%

“Its thin—perfect for a cool summer evening”

Color3%

“Loved the color combination”

Stretchability/Expandability/Elasticity3%

“Stretches and I love the big sleeves”

Weight Light3%

“lightweight”

What buyers complain about

Print Quality25%

“This was poorly printed”

Advertised Vs Actual Product25%

“Description is misleading”

Color13%

“there's too much white along the border”

Ease Of Use13%

“not usable”

Sleeve Fit6%

“sleeves are closer to 3/4 length now”

Size-Overall6%

“Shirt is very small, not oversized”

Shrinkage Resistance6%

“the Shirt has shrunk”

Waist Fit6%

“Barely covers my waist/belly button”

Top return reasons

Size-Overall58%
Color8%
Material Quality6%
Length5%
Shape/Style4%
Sleeve Fit4%
Waist Fit4%
Advertised Vs Actual Product3%
Chest Fit1%
Quality-Overall1%

Common questions

Is wyoming cowboys profitable to sell on Amazon United States?
The niche generates $52K/yr across 51 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (40/100).
How competitive is the wyoming cowboys niche?
27 brands and 19 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in wyoming cowboys?
Top complaints mined from reviews: Print Quality, Advertised Vs Actual Product, Color. The return rate is 8.6% — above our launch gate.
When does demand for wyoming cowboys peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the wyoming cowboys niche?
Listings span $9.27–$166.46; the average listing price is $32.84 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.