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Wrist Guards

Fail

Demand is soft, at -10.4% this quarter, so Wrist Guards is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$91K/yr133K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
57%top-5 click share · 14 brands · 46 sellers

Flapen Score

Wrist Guards against its category

The dotted line is the Sports & Outdoors average. Past it, Wrist Guards is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Wrist Guards 133K times last year and spent an estimated $91K. The top 5 brands take 78% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
3.2%
Market size, estimated
$91Ka year
Peak month
January1.4× the quietest month
Top search term
wrist guard74K searches a year

02 · Price

A sale here is worth $21.65.

Listings sell for $21.65 on average, from $9.72 to $65.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.65 that is $2K to $5K a year per listing.

Average price
$21.65inside the $15 to $100 sweet spot
Price range
$9.72–$65.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #346 within Skates, Skateboards & Scooters. It carries 8,459 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#346in Skates, Skateboards & Scooters
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
8,459per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Wrist Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

46

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

15%

  • Brand 129%
  • Brand 217%
  • Brand 315%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (8 brands, 15%)

Demand

Wrist Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wrist Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrist guard74K/yr
  • wrist guards49K/yr
  • wrist guards adult5K/yr
  • wrist gaurds2K/yr
  • wrist gaurd2K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Guards

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Runs a little small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wrist Guards questions

Answered from the same tracked data.