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58

wrexham

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 83Conversion 21Competition 78Returns 95Price range 95Avg price 95Brand share 32Review moat 86Quality gap 20

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.41

avg listing price — sweet spot $15–$100

Price range

Incredible$15.70–$99.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great279.65

avg incumbent reviews — the moat a new listing must climb

Growth

Great+78.9%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$81K

$81K/yr · 167K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, wrexham is a $81K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

wrexham market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$43K–$57K
units × avg price
Conversion rate
1.7%
Avg BSR
#26,352
Page quality
0%
Prime
54%
Sponsored
68%
Out of stock
8.4%
Avg brand age
36 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

11%

  • UGP Campus Apparel41%
  • 1863FC31%
  • Generic7%
  • Welsh Merchandise for Wales Fans4%
  • Wales Cymru Vintage Dagon Designs3%
  • Wrexham Wales Retro Vintage2%
  • Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.9% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.4×

Top wrexham search terms

  • wrexham afc merchandise39K/yr
  • welcome to wrexham39K/yr
  • wrexham50K/yr
  • wrexham afc12K/yr
  • official wrexham afc merchandise8K/yr
  • wrexham jersey6K/yr
  • wrexham t shirts5K/yr
  • wrexham afc jersey7K/yr
  • wrexham fc jersey2K/yr
All search terms

Top wrexham products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$10K16%$13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wrexham

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall42%

“Fits great”

Quality-Overall25%

“Great quality”

Gifting Purpose17%

“Made a perfect gift for her especially for the cold season”

Soft Feel8%

“Nice soft scarf”

Comfort-Overall8%

“comfy”

What buyers complain about

Quality-Overall50%

“Absolute garbage”

Color50%

“Maroon, not red,”

Top return reasons

Size-Overall56%
Length15%
Chest Fit12%
Weight Heavy9%
Shoulder Fit6%
Comfort-Overall3%

Common questions

Is wrexham profitable to sell on Amazon United States?
The niche generates $81K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +78.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the wrexham niche?
14 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in wrexham?
Top complaints mined from reviews: Quality-Overall, Color. The return rate is 0.9%.
When does demand for wrexham peak?
Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the wrexham niche?
Listings span $15.70–$99.54; the average listing price is $28.41 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.