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World Cup Scarf

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $20K a year here, so World Cup Scarf is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 47
Market size
$20K/yr33K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
67%top-5 click share · 14 brands · 19 sellers

Flapen Score

World Cup Scarf against its category

The dotted line is the Sports & Outdoors average. Past it, World Cup Scarf is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World Cup Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for World Cup Scarf 33K times last year and spent an estimated $20K. The top 5 brands take 79% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.4%
Market size, estimated
$20Ka year
Top search term
world cup scarf10K searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $7.50 to $33.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.76 that is $0 to $2K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$7.50–$33.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #4,407 within Clothing Accessories. It carries 23 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
12.2%
Average rank
#4,407in Clothing Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
23per listing
Listings tracked
20

04 · Newcomers

11 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
11Amazon's first-year sales bar
Average brand age
19 months

Products

Top World Cup Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

14

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • Brand 133%
  • Brand 230%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 18%)

Search terms

Top World Cup Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world cup scarf10K/yr
  • world cup scarf 20266K/yr
  • fifa scarf5K/yr
  • fifa world cup 2026 scarf5K/yr
  • fifa world cup scarf4K/yr
  • world cup 2026 scarf3K/yr

Reviews and returns

What reviews say buyers love and hate about World Cup Scarf

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Cheap,”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common World Cup Scarf questions

Answered from the same tracked data.