Skip to content

World Cup 2026

Pass

World Cup 2026 scores 68 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +636.9% this quarter, and an estimated 0.3% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 8,101 Sports & Outdoors niches · +21 vs the category median of 47
Market size
$1.4M/yr4.7M searches / yr
90-day growth
+636.9%search demand this quarter
Competition
42%top-5 click share · 13 brands · 174 sellers

Flapen Score

World Cup 2026 against its category

The dotted line is the Sports & Outdoors average. Past it, World Cup 2026 is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World Cup 2026 market on Amazon at a glance

Shoppers on Amazon United States searched for World Cup 2026 4.7M times last year and spent an estimated $1.4M. The top 5 brands take 89% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +636.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
+636.9%
Conversion, latest week
0.8%
Market size, estimated
$1.4Ma year
Top search term
world cup1.2M searches a year

02 · Price

A sale here is worth $37.18.

Listings sell for $37.18 on average, from $9.40 to $198.20. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $37.18 that is $37K to $46K a year per listing.

Average price
$37.18inside the $15 to $100 sweet spot
Price range
$9.40–$198.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$37K–$46K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #174 within Soccer. It carries 474 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#174in Soccer
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
474per listing
Listings tracked
42

04 · Newcomers

36 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
36Amazon's first-year sales bar
Average brand age
15 months

Products

Top World Cup 2026 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

174

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

9%

  • Brand 143%
  • Brand 223%
  • Brand 313%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 9%)

Demand

World Cup 2026 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KHoliday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 47.4× · 9 of 12 months tracked

Search terms

Top World Cup 2026 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world cup1.2M/yr
  • fifa823K/yr
  • fifa world cup 2026527K/yr
  • fifa world cup 2026 merchandise451K/yr
  • fifa world cup309K/yr
  • world cup 2026403K/yr
  • mundial 2026167K/yr
  • fifa 2026151K/yr
  • 2026 world cup merchandise119K/yr
  • mundial72K/yr

Reviews and returns

What reviews say buyers love and hate about World Cup 2026

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“they are really cheap quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common World Cup 2026 questions

Answered from the same tracked data.