World Cup 2026
PassWorld Cup 2026 scores 68 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +636.9% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 8,101 Sports & Outdoors niches · +21 vs the category median of 4768
- Market size
- $1.4M/yr4.7M searches / yr
- 90-day growth
- +636.9%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 174 sellers
Flapen Score
World Cup 2026 against its category
The dotted line is the Sports & Outdoors average. Past it, World Cup 2026 is stronger. Inside it, weaker.
Market
The World Cup 2026 market on Amazon at a glance
Shoppers on Amazon United States searched for World Cup 2026 4.7M times last year and spent an estimated $1.4M. The top 5 brands take 89% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +636.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 4.7M
- Growth, 90 days vs prior 90
- +636.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $1.4Ma year
- Top search term
- world cup1.2M searches a year
02 · Price
A sale here is worth $37.18.
Listings sell for $37.18 on average, from $9.40 to $198.20. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $37.18 that is $37K to $46K a year per listing.
- Average price
- $37.18inside the $15 to $100 sweet spot
- Price range
- $9.40–$198.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $37K–$46K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #174 within Soccer. It carries 474 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #174in Soccer
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 474per listing
- Listings tracked
- 42
04 · Newcomers
36 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 36Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top World Cup 2026 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Adidas Unisex-Adult World Cup League Soccer Ball White/Team Royal Blue/Solar Blue/Power Red 4
- Price
- $44.45
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

Adidas Unisex-Adult World Cup Soccer Ball White/Vivid Red/Glory Blue/Green 5
- Price
- $27.01
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

2026 Panini FIFA World Cup Sticker Collection Box 50 Sticker Packs | Amazon Exclusive Orange Parallel | Official FIFA World Cup Trading Stickers | Collect Trade & Complete Your Album
- Price
- $98.93
- Rating
- 3.9/5
- Reviews
- 1,195
- Age
- 7mo ago

2026 FIFA World Cup Sticker Collection - Amazon Exclusive Collectors Bundle - Hardcover Album + Tin with 50 Sticker Packs
- Price
- $118.97
- Rating
- 4.1/5
- Reviews
- 416
- Age
- 1y ago

2026 Panini FIFA World Cup Sticker Box 25 Sticker Packs Includes Amazon Parallel Inserts Official Tournament Collection
- Price
- $49.78
- Rating
- 4.3/5
- Reviews
- 922
- Age
- 1y ago
Trending
estimated 90-day click momentum
adidas Unisex-Adult World Cup Club Usa White/Team Royal Blue/Solar Blue/Vivid Red 4
- Price
- $24.73
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

adidas Soccer Ball Shaped Bag Crossbody 4L
- Price
- $40.51
- Rating
- 5.0/5
- Reviews
- 68
- Age
- 2mo ago

Adidas Unisex-Adult World Cup Training Foil Soccer Ball Multicolor/White/Team Royal Blue/Solar Blue 4
- Price
- $38.03
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

adidas Unisex-Adult World Cup Club Mexico White/Vivid Red/Amazon Green/Flash Lime 5
- Price
- $25.01
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

2026 Panini FIFA World Cup Sticker Box 25 Sticker Packs Includes Amazon Parallel Inserts Official Tournament Collection
- Price
- $49.78
- Rating
- 4.3/5
- Reviews
- 922
- Age
- 1y ago
Newest
by launch date
Adidas Unisex-Adult World Cup League Soccer Ball White/Team Royal Blue/Solar Blue/Power Red 4
- Price
- $44.45
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

Adidas Unisex-Adult World Cup Soccer Ball White/Vivid Red/Glory Blue/Green 5
- Price
- $27.01
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

Adidas Unisex-Adult World Cup League Soccer Ball White/Team Royal Blue/Solar Blue/Power Red 5
- Price
- $44.98
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

Adidas Unisex-Adult World Cup Training Foil Soccer Ball Multicolor/White/Team Royal Blue/Solar Blue 4
- Price
- $38.03
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

Adidas Unisex-Adult World Cup Soccer Ball White/Vivid Red/Glory Blue/Green 4
- Price
- $26.94
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
174
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 79%
Open market
9%
- adidas43%
- Panini23%
- Wagon International13%
- Outerstuff6%
- Jazwares3%
- LEGO3%
- Open — no brand owns it (7 brands, 9%)
Demand
World Cup 2026 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 47.4× · 9 of 12 months tracked
Search terms
Top World Cup 2026 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- world cup1.2M/yr
- fifa823K/yr
- fifa world cup 2026527K/yr
- fifa world cup 2026 merchandise451K/yr
- fifa world cup309K/yr
- world cup 2026403K/yr
- mundial 2026167K/yr
- fifa 2026151K/yr
- 2026 world cup merchandise119K/yr
- mundial72K/yr
Reviews and returns
What reviews say buyers love and hate about World Cup 2026
We read the reviews and the return reasons for every product selling here.
“they are really cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common World Cup 2026 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









