Workout Equipment

Shoppers searched for this 28.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.4M a year.

Searches, last 12 months

28.2M

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

0.4%

Market size, estimated

$11.4Ma year

Peak month

December1.8× the quietest month

Top search term

fitness4.3M searches a year

Listings sell for $93.99 on average, from $5.09 to $567.90. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $93.99 that is $282K to $376K a year per listing.

Average price

$93.99inside the $15 to $100 sweet spot

Price range

$5.09–$567.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$282K–$376K

Returns

2.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #13 within Weights & Accessories. It carries 11,183 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

90%

Out of stock, average day

0.3%

Average rank

#13in Weights & Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

11,183per listing

Listings tracked

42

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

35 months