Workout Cards
FailShoppers spend an estimated $49K a year here, so Workout Cards is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $49K/yr117K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 11 sellers
Flapen Score
Workout Cards against its category
The dotted line is the Sports & Outdoors average. Past it, Workout Cards is stronger. Inside it, weaker.
Market
The Workout Cards market on Amazon at a glance
Shoppers on Amazon United States searched for Workout Cards 117K times last year and spent an estimated $49K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $49Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- workout cards24K searches a year
02 · Price
A sale here is worth $20.30.
Listings sell for $20.30 on average, from $9.43 to $49.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.30 that is $2K to $5K a year per listing.
- Average price
- $20.30inside the $15 to $100 sweet spot
- Price range
- $9.43–$49.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,676 within Accessories. It carries 396 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 88%
- Out of stock, average day
- 9.1%
- Average rank
- #1,676in Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 396per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Workout Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- Brand 151%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 10%)
Demand
Workout Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Workout Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- workout cards24K/yr
- deck of death fitness cards29K/yr
- exercise cards18K/yr
- deck of death10K/yr
- workout cards deck7K/yr
- exercise cards for home workouts6K/yr
- deck of death workout cards8K/yr
- dumbbell workout cards5K/yr
- fitness cards4K/yr
- fitdeck3K/yr
Reviews and returns
What reviews say buyers love and hate about Workout Cards
We read the reviews and the return reasons for every product selling here.
“Overall, these are a terrible value”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Workout Cards questions
Answered from the same tracked data.









