Wool Blanket

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-48.3%

Conversion, latest week

1.1%

Market size, estimated

$1.0Ma year

Peak month

December4.1× the quietest month

Top search term

wool blanket962K searches a year

Listings sell for $51.96 on average, from $14.80 to $149.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $51.96 that is $13K to $26K a year per listing.

Average price

$51.96inside the $15 to $100 sweet spot

Price range

$14.80–$149.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$13K–$26K

Returns

3.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #299 within Sleeping Bags & Camp Bedding. It carries 3,704 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

91%

Out of stock, average day

8.6%

Average rank

#299in Sleeping Bags & Camp Bedding

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,704per listing

Listings tracked

44

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months