Wool

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $311K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

0.7%

Market size, estimated

$311Ka year

Peak month

November2.1× the quietest month

Top search term

merino wool shirts for men150K searches a year

Listings sell for $40.80 on average, from $14.14 to $59.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $40.80 that is $0 to $4K a year per listing.

Average price

$40.80inside the $15 to $100 sweet spot

Price range

$14.14–$59.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.4%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #419 within Clothing. It carries 1,802 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#419in Clothing

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,802per listing

Listings tracked

69

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months