Wood Handle Pocket Knife

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

2.2%

Market size, estimated

$51Ka year

Peak month

December2.8× the quietest month

Top search term

wood handle pocket knife22K searches a year

Listings sell for $26.63 on average, from $4.93 to $90.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.63 that is $0 to $3K a year per listing.

Average price

$26.63inside the $15 to $100 sweet spot

Price range

$4.93–$90.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #518 within Knives & Tools. It carries 1,739 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

94%

Out of stock, average day

1.9%

Average rank

#518in Knives & Tools

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,739per listing

Listings tracked

81

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

54 months