Woobie

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $483K a year.

Searches, last 12 months

393K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

2.7%

Market size, estimated

$483Ka year

Peak month

December2.4× the quietest month

Top search term

woobie blanket113K searches a year

Listings sell for $45.21 on average, from $21.68 to $173.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $45.21 that is $5K to $11K a year per listing.

Average price

$45.21inside the $15 to $100 sweet spot

Price range

$21.68–$173.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$5K–$11K

Returns

1.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #9,407 within Sleeping Bags & Camp Bedding. It carries 1,275 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

83%

Out of stock, average day

9.2%

Average rank

#9,407in Sleeping Bags & Camp Bedding

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,275per listing

Listings tracked

35

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months