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womens detroit lions apparel

Worth a look

Shows a sweet-spot price point ($23.45 avg), but a small market ($46K/yr) keeps it on the watch list.

Market size 11Growth 71Conversion 19Competition 87Returns 15Price range 89Avg price 95Brand share 69Review moat 48Quality gap 27

Avg price

Incredible$23.45

avg listing price — sweet spot $15–$100

Price range

Great$12.22–$46.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Growth

Good+53.1%

90-day search growth — must beat 0% to launch

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,714.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Market size

Bad$46K

$46K/yr · 130K searches

According to Flapen's Amazon United States niche tracking, womens detroit lions apparel is a $46K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

womens detroit lions apparel market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$47K–$59K
units × avg price
Conversion rate
1.5%
Avg BSR
#11,859
Page quality
0%
Prime
92%
Sponsored
59%
Out of stock
13.5%
Avg brand age
32 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

25

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

28%

Top 20: 62%

Open market

30%

  • Junk Food29%
  • Hybrid Sports11%
  • Generic9%
  • LOTUCY8%
  • Team Fan Apparel7%
  • D R DETROIT REBELS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.1% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 24.1×

Top womens detroit lions apparel search terms

  • detroit lions t shirt20K/yr
  • mens detroit lions shirt10K/yr
  • detroit lions t shirts for men6K/yr
  • lions tshirt13K/yr
  • lions t shirt10K/yr
  • detroit lions shirt men5K/yr
  • detroit lions t-shirts4K/yr
  • detroit lions mens shirt4K/yr
  • detroit lions tshirt mens6K/yr
  • lions shirts for men11K/yr
All search terms

Top womens detroit lions apparel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9164%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about womens detroit lions apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Great fit on my husband - slim and fitted”

Quality-Overall16%

“is a good quality shirt”

Comfort-Overall12%

“Extremely comfortable”

Value For Money7%

“It worth the money”

Stretchability/Expandability/Elasticity7%

“Nice stretch”

Soft Feel5%

“For me too of the line, they feel really good on my skin, smooth”

Advertised Vs Actual Product4%

“As described”

Color4%

“Love the color”

Material Quality3%

“I like the material its very comfortable”

Warmth2%

“feels cool to the touch which makes it perfect for the warming weather”

What buyers complain about

Size-Overall28%

“not true to size”

Product Condition13%

“Came used”

Machine Wash Suitability7%

“No good after one delicate wash”

Material Quality7%

“The material feels likes a rubber spandex”

Quality-Overall7%

“Low quality”

Value For Money7%

“great shirt, a bit pricey”

Stitch/Finish/Polish7%

“Terrible Stitching”

Thickness3%

“much thinner than I thought it would be”

Shape/Style3%

“will not keep its shape”

Collar Quality3%

“There is no insert for a collar stay”

Top return reasons

Size-Overall47%
Material Quality12%
Sleeve Fit8%
Chest Fit7%
Length3%
Neck Fit2%
Arm Fit2%
Waist Fit2%
Advertised Vs Actual Product2%
Quality-Overall2%

Common questions

Is womens detroit lions apparel profitable to sell on Amazon United States?
The niche generates $46K/yr across 75 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +53.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the womens detroit lions apparel niche?
26 brands and 25 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in womens detroit lions apparel?
Top complaints mined from reviews: Size-Overall, Product Condition, Machine Wash Suitability. The return rate is 7.9% — above our launch gate.
When does demand for womens detroit lions apparel peak?
Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 24.1× the quietest.
What does it cost to enter the womens detroit lions apparel niche?
Listings span $12.22–$46.53; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 1,714 reviews — the moat a new listing must climb.