womens chiefs apparel
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$45.84avg listing price — sweet spot $15–$100
Review moat
Great428.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.09–$128.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 175K searches
Returns
Bad9.0%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, womens chiefs apparel is a $63K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
womens chiefs apparel market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $57K–$69K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #5,433
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 61%
- Out of stock
- 17.1%
- Avg brand age
- 43 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
23
Top-5 brand share
73%
Top 20: 98%
Top-5 click share
46%
Top 20: 83%
Open market
24%
- NFL PRO LINE48%
- FOCO14%
- MOUSYA5%
- Olive Loves Apple4%
- Littlearth3%
- BVUSHM3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 27.0×
Top womens chiefs apparel search terms
- kansas city chiefs jersey45K/yr
- kc chiefs jersey9K/yr
- womens chiefs apparel24K/yr
- chiefs womens apparel42K/yr
- chiefs jersey women16K/yr
- kansas city chiefs jersey men7K/yr
- kansas city chiefs jersey women6K/yr
- kc chiefs shirts for women5K/yr
- kansas city chiefs jerseys4K/yr
- kansas city chiefs shirts for women3K/yr
Top womens chiefs apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey
NFL PRO LINE$114.704.7★33 rev
NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey
NFL PRO LINE$110.024.7★33 rev
NFL PRO LINE Mens Travis Kelce Red Kansas City Chiefs Team Jersey
NFL PRO LINE$128.503.6★4 rev
NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey
NFL PRO LINE$109.394.7★33 rev
FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Large Kansas City Chiefs - Red)
FOCO$40.654.4★884 rev
Newest
by launch dateNFL PRO LINE Mens Travis Kelce Red Kansas City Chiefs Team Jersey
NFL PRO LINE$128.504 rev
NFL PRO LINE Mens Travis Kelce Red Kansas City Chiefs Team Jersey
NFL PRO LINE$127.594 rev
NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey
NFL PRO LINE$114.7033 rev
NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey
NFL PRO LINE$110.0233 rev
NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey
NFL PRO LINE$109.3933 rev
Trending
90-day click momentum
Oversized Jersey Shirts for Women Y2K Number Graphic Shirts Casual V Neck Streetwear Jerseys top
FASHGL$13.284.3★
NFL PRO LINE Mens Travis Kelce Red Kansas City Chiefs Team Jersey
NFL PRO LINE$127.593.6★
Football Shirts for Women Game Day V-Neck Tshirt Casual Football Short Sleeve Team Fan Graphic Tee Top Red X-Large
BVUSHM$17.714.4★
NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey
NFL PRO LINE$110.944.7★
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Kansas City Chiefs)
New Era$33.364.8★
What buyers say about womens chiefs apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful quality garment”
“as described what more do you need to know”
“Nice shirt, great size just as advertised”
“Great gift”
“Love the sparkle and quality”
“Very comfortable though”
“It's a jersey style”
“Very light weight”
“It's very soft like a silk scarf”
“Had room”
What buyers complain about
“Runs large”
“Try thin material”
Top return reasons
Common questions
- Is womens chiefs apparel profitable to sell on Amazon United States?
- The niche generates $63K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the womens chiefs apparel niche?
- 22 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in womens chiefs apparel?
- Top complaints mined from reviews: Size-Overall, Material Quality. The return rate is 9.0% — above our launch gate.
- When does demand for womens chiefs apparel peak?
- Demand peaks in Feb–Sep–Oct–Nov–Dec; the busiest month runs 27.0× the quietest.
- What does it cost to enter the womens chiefs apparel niche?
- Listings span $12.09–$128.50; the average listing price is $45.84 (sweet spot $15–$100). The average incumbent carries 429 reviews — the moat a new listing must climb.