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Womens Chiefs Apparel

Fail

Buyers convert on only 0.8% of searches, so Womens Chiefs Apparel is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$63K/yr175K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
46%top-5 click share · 22 brands · 23 sellers

Flapen Score

Womens Chiefs Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Womens Chiefs Apparel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Chiefs Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Chiefs Apparel 175K times last year and spent an estimated $63K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
0.8%
Market size, estimated
$63Ka year
Peak month
February27.0× the quietest month
Top search term
kansas city chiefs jersey45K searches a year

02 · Price

A sale here is worth $45.84.

Listings sell for $45.84 on average, from $12.09 to $128.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $45.84 that is $0 to $5K a year per listing.

Average price
$45.84inside the $15 to $100 sweet spot
Price range
$12.09–$128.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #5,433 within Jerseys. It carries 429 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
97%
Out of stock, average day
17.1%
Average rank
#5,433in Jerseys
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
429per listing
Listings tracked
36

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Womens Chiefs Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

23

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

46%

Top 20: 83%

Open market

24%

  • Brand 148%
  • Brand 214%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Womens Chiefs Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 27.0×

Search terms

Top Womens Chiefs Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs jersey45K/yr
  • kc chiefs jersey9K/yr
  • womens chiefs apparel24K/yr
  • chiefs womens apparel42K/yr
  • chiefs jersey women16K/yr
  • kansas city chiefs jersey men7K/yr
  • kansas city chiefs jersey women6K/yr
  • kc chiefs shirts for women5K/yr
  • kansas city chiefs jerseys4K/yr
  • kansas city chiefs shirts for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Chiefs Apparel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
59%of negative reviews mention “Size-Overall”
9.0%of orders come back
“Runs large”
A buyer, on “Size-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Womens Chiefs Apparel questions

Answered from the same tracked data.