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Womens Barbell

Fail

The top 5 brands take 97% of clicks, so Womens Barbell is a Fail.

Flapen Score
30
30 / 100
Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 47
Market size
$83K/yr60K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
61%top-5 click share · 7 brands · 12 sellers

Flapen Score

Womens Barbell against its category

The dotted line is the Sports & Outdoors average. Past it, Womens Barbell is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Barbell market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Barbell 60K times last year and spent an estimated $83K. The top 5 brands take 97% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
1.3%
Market size, estimated
$83Ka year
Peak month
July1.4× the quietest month
Top search term
womens barbell20K searches a year

02 · Price

A sale here is worth $106.83.

Listings sell for $106.83 on average, from $55.86 to $177.37. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $106.83 that is $0 to $11K a year per listing.

Average price
$106.83above the $15 to $100 sweet spot
Price range
$55.86–$177.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Weights & Accessories. It carries 617 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#75in Weights & Accessories
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
617per listing
Listings tracked
17

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Womens Barbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

1%

  • Brand 154%
  • Brand 226%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Womens Barbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Womens Barbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens barbell20K/yr
  • 35 lb barbell7K/yr
  • womens olympic barbell6K/yr
  • womens olympic barbell 15kg3K/yr
  • 35lb barbell6K/yr
  • barbell for women4K/yr
  • 15kg barbell4K/yr
  • womens barbell 35 lb4K/yr
  • 35 pound barbell3K/yr
  • 35 lb olympic bar3K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Barbell

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
3.3%of orders come back
“Broke after 6 months”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Womens Barbell questions

Answered from the same tracked data.