Women Safety
FailShoppers spend an estimated $38K a year here, so Women Safety is a Fail.
- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $38K/yr133K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 35 sellers
Flapen Score
Women Safety against its category
The dotted line is the Sports & Outdoors average. Past it, Women Safety is stronger. Inside it, weaker.
Market
The Women Safety market on Amazon at a glance
Shoppers on Amazon United States searched for Women Safety 133K times last year and spent an estimated $38K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $38Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- womens safety18K searches a year
02 · Price
A sale here is worth $22.42.
Listings sell for $22.42 on average, from $6.04 to $97.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.42 that is $0 to $2K a year per listing.
- Average price
- $22.42inside the $15 to $100 sweet spot
- Price range
- $6.04–$97.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #206 within Tactical & Personal Defense. It carries 16,879 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #206in Tactical & Personal Defense
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 16,879per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Women Safety products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
35
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
13%
- Brand 171%
- Brand 24%
- Brand 33%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (6 brands, 13%)
Demand
Women Safety search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Women Safety search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens safety18K/yr
- safety for women15K/yr
- women safety11K/yr
- personal security devices for women13K/yr
- protection for women9K/yr
- women protection7K/yr
- safety accessories for women7K/yr
- safety protection for women6K/yr
- safety tools for women8K/yr
- pink self defense7K/yr
Reviews and returns
What reviews say buyers love and hate about Women Safety
We read the reviews and the return reasons for every product selling here.
“Can't even charge the thing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Hydrogen Water
$6.6M/yr-20.2%
England Soccer Jersey
$141K/yr>1,000%
Argentina Jersey
$309K/yr>1,000%
Frisbee
$1.9M/yr+59.7%
Trampoline Basketball Hoop
$2.3M/yr+49.2%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Women Safety questions
Answered from the same tracked data.