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Wine Bottle Sleeve

Fail

Shoppers spend an estimated $58K a year here, so Wine Bottle Sleeve is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$58K/yr40K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
60%top-5 click share · 14 brands · 29 sellers

Flapen Score

Wine Bottle Sleeve against its category

The dotted line is the Sports & Outdoors average. Past it, Wine Bottle Sleeve is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Bottle Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Wine Bottle Sleeve 40K times last year and spent an estimated $58K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
7.8%
Market size, estimated
$58Ka year
Peak month
September1.4× the quietest month
Top search term
wine skins for travel11K searches a year

02 · Price

A sale here is worth $18.46.

Listings sell for $18.46 on average, from $6.93 to $29.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.46 that is $2K to $5K a year per listing.

Average price
$18.46inside the $15 to $100 sweet spot
Price range
$6.93–$29.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #466 within Hydration & Filtration. It carries 832 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#466in Hydration & Filtration
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
832per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Wine Bottle Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • Brand 132%
  • Brand 221%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (8 brands, 15%)

Demand

Wine Bottle Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wine Bottle Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine skins for travel11K/yr
  • wine skin12K/yr
  • wineskin10K/yr
  • wine skins4K/yr
  • wineskins3K/yr
  • wine skins for travel reusable243/yr

Reviews and returns

What reviews say buyers love and hate about Wine Bottle Sleeve

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Portability”
19%of negative reviews mention “Leak-Proof”
2.6%of orders come back
“On return we had a bottle leak”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wine Bottle Sleeve questions

Answered from the same tracked data.