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Wilson Golf Clubs

Fail

The top 5 brands take 100% of clicks, so Wilson Golf Clubs is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$77K/yr105K searches / yr
90-day growth
+61.5%search demand this quarter
Competition
90%top-5 click share · 3 brands · 26 sellers

Flapen Score

Wilson Golf Clubs against its category

The dotted line is the Sports & Outdoors average. Past it, Wilson Golf Clubs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wilson Golf Clubs market on Amazon at a glance

Shoppers on Amazon United States searched for Wilson Golf Clubs 105K times last year and spent an estimated $77K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+61.5%
Conversion, latest week
0.2%
Market size, estimated
$77Ka year
Peak month
June2.7× the quietest month
Top search term
wilson golf clubs48K searches a year

02 · Price

A sale here is worth $368.04.

Listings sell for $368.04 on average, from $34.91 to $531.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $368.04 that is $0 to $37K a year per listing.

Average price
$368.04above the $15 to $100 sweet spot
Price range
$34.91–$531.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$37K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Golf Clubs. It carries 1,671 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Golf Clubs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,671per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wilson Golf Clubs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 22%
  • Brand 32%

Demand

Wilson Golf Clubs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Wilson Golf Clubs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wilson golf clubs48K/yr
  • wilson golf24K/yr
  • wilson profile sgi9K/yr
  • wilson golf set10K/yr
  • wilson golf club set6K/yr
  • wilson x31 golf club set5K/yr
  • wilson staff golf clubs2K/yr
  • wilson golf clubs set for men339/yr

Reviews and returns

What reviews say buyers love and hate about Wilson Golf Clubs

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Value For Money”
29%of negative reviews mention “Durability”
1.6%of orders come back
“Easily broken”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wilson Golf Clubs questions

Answered from the same tracked data.