williams f1
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible86.12avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.53avg listing price — sweet spot $15–$100
Price range
Great$13.95–$107.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$133K$133K/yr · 111K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-41.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, williams f1 is a $133K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
williams f1 market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $131K–$158K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #56,660
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 59%
- Out of stock
- 44.5%
- Avg brand age
- 33 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
136
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
8%
- Umbro57%
- LEGO22%
- Castore6%
- GENERIC2%
- PUMA2%
- Made By Us2%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — -41.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 10.3×
Top williams f1 search terms
- williams f135K/yr
- williams racing15K/yr
- williams f1 shirt8K/yr
- williams f1 merch7K/yr
- f1 williams6K/yr
- lego williams f15K/yr
- nigel mansell f1 lego set3K/yr
- williams racing f116K/yr
- lego f1 williams3K/yr
- williams f1 lego4K/yr
Top williams f1 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Umbro x Williams Racing F1 Team CVC Media Mens Polo Shirt Brilliant White Large
Umbro$41.194.8★25 rev
LEGO Icons Williams Racing FW14B & Nigel Mansell F1 Model Car Kit - Building Set for Adults Ages 18+ - F1 DIY Craft for Display - Gifts for Birthdays - 10353
LEGO$73.224.9★386 rev
LEGO Speed Champions Williams Racing FW46 F1 Race Car Toy - Building Set for Kids Boys & Girls Ages 10+ - Toy Car for F1 Fans - Gift Idea for Birthday - 77249
LEGO$23.084.9★948 rev
Umbro x Williams Racing Team Quarterzip Mens Performance Mid Layer Top Jacket Peacoat/Diva Blue X-Large
Umbro$50.855.0★2 rev
Umbro x Williams Racing Team Presentation Full Zip Mens Jacket Peacoat/Diva Blue Small
Umbro$58.944.9★12 rev
Newest
by launch date
adidas Mens Audi Formula One Team Alphaskin Short Sleeve T-Shirt Men Utility Black X-Large
adidas$48.9912 rev
Formula 1 Unisex Pit Crew T-Shirt Black Medium
Formula 1 Las Vegas Grand Prix$54.630 rev
Castore Red Bull Racing F1 Mens 2026 Team T-Shirt (L)
Castore$100.3130 rev
PUMA Mens Williams Racing 2025 Replica Albon Cap Casual - Blue
PUMA$44.450 rev
WILLIAMS F1 FW46 TEAM WILLIAMS RACING N 23 SEASON 2024 ALEX ALBON 2 TONE BLUE
Hot Wheels$28.644 rev
Trending
90-day click momentumUmbro x Williams Racing F1 Team CVC Media Mens Polo Shirt Brilliant White XX-Large
Umbro$39.934.8★
adidas Mens Audi Formula One Team Alphaskin Short Sleeve T-Shirt Men Utility Black X-Large
adidas$48.994.8★
Umbro x Williams Racing F1 Team CVC Media Mens Polo Shirt Brilliant White X-Large
Umbro$42.384.8★
Formula 1 Unisex Pit Crew T-Shirt Black Medium
Formula 1 Las Vegas Grand Prix$54.630.0★
Castore Red Bull Racing F1 Mens 2026 Team T-Shirt (L)
Castore$100.315.0★
What buyers say about williams f1
What buyers praise and complain about, mined from review topics.What buyers love
“Great product as youd expect”
“Fun build came out great”
“Fits Great”
“So fun to build”
“Perfect collection item”
“Good gift item”
“Easy to assemble”
“As expected”
“this one was totally worth it”
“Super cool and detailed fun build love that it comes with a display stand”
What buyers complain about
“From what Ive learned from him these models are bigger than the previous years”
“The wheels came dirty and dusty, and the stickers are either wrinkled or missing”
“Kit was missing parts”
“Took about 8 hours to assemble”
“Only washed twice. with cold water., never dried in the dryer and the Castore and Red Bull logos are already coming loose”
“Not really for play more of a display piece”
“I expected more quality from an original product”
Top return reasons
Common questions
- Is williams f1 profitable to sell on Amazon United States?
- The niche generates $133K/yr across 34 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the williams f1 niche?
- 12 brands and 136 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in williams f1?
- Top complaints mined from reviews: Size-Overall, Wheel Quality, Defective Material/Parts. The return rate is 2.1%.
- When does demand for williams f1 peak?
- Demand peaks in Dec; the busiest month runs 10.3× the quietest.
- What does it cost to enter the williams f1 niche?
- Listings span $13.95–$107.26; the average listing price is $52.53 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.