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Wiggle Seat

Fail

Demand is soft, at -18.5% this quarter, so Wiggle Seat is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$85K/yr156K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
52%top-5 click share · 17 brands · 57 sellers

Flapen Score

Wiggle Seat against its category

The dotted line is the Sports & Outdoors average. Past it, Wiggle Seat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wiggle Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Wiggle Seat 156K times last year and spent an estimated $85K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
1.5%
Market size, estimated
$85Ka year
Peak month
November2.6× the quietest month
Top search term
wiggle seat62K searches a year

02 · Price

A sale here is worth $37.17.

Listings sell for $37.17 on average, from $17.11 to $72.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $37.17 that is $4K to $9K a year per listing.

Average price
$37.17inside the $15 to $100 sweet spot
Price range
$17.11–$72.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #96 within Balance Trainers. It carries 1,134 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
90%
Out of stock, average day
0.6%
Average rank
#96in Balance Trainers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,134per listing
Listings tracked
30

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wiggle Seat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

57

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

22%

  • Brand 132%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Wiggle Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Wiggle Seat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wiggle seat62K/yr
  • wobble seat39K/yr
  • wiggle seats8K/yr
  • wobble seats6K/yr
  • wiggle seats for classroom13K/yr
  • wiggle seat for kids6K/yr
  • wobble seat for kids5K/yr
  • fidget seat7K/yr
  • wobble seats for classroom5K/yr
  • wiggle seat for sensory kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Wiggle Seat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Durability”
1.6%of orders come back
“feeling like it would break off after pressing a few times”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wiggle Seat questions

Answered from the same tracked data.