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Wicked Lights

soft demand (-63.1% this quarter) — Wicked Lights doesn't clear our bar today.

Flapen Score

26
Skip it

Ranks 7,892 of 8,101 Sports & Outdoors niches · −21 vs the category median of 47

Market size 16Growth 0Conversion 15Competition 20Returns 97Price range 18Avg price 47Brand share 0Review moat 99Quality gap 13
This niche Category average · 8,101 niches

Is Wicked Lights profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wicked Lights is a $64K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.

Wicked Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -63.1% over the last 90 days and 1.2% of searches end in a purchase.

$64K

revenue / yr

Units sold / yr500
Search volume / yr-63.1%27K
Conversion rate1.2%
Avg price$196.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share76%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement9%
New entrants (1y)2· 1 succeeded
Avg rating4.8★
Avg reviews17

Top Wicked Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$6K$13K$19K$26K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Wicked Lights95%
  • Odepro3%
  • Idea Nuova3%

Wicked Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR1.2%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews17Avg BSR#6,310
1K750Spike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Wicked Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicked lights16K/yr
  • wicked hunting lights5K/yr
  • wicked light5K/yr

What reviews say buyers love and hate about Wicked Lights

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Brightness/Shine/Glow33%

The lights were very bright

Battery Life11%

the battery life is excellent

Quality-Overall11%

Overall, very happy with the build

Design-Overall7%

It has a strong design

Ease Of Use6%

easy to attach

What buyers complain about

75% of reviews
Quality-Overall33%

Cheaply made

Charging33%

poor battery charging design

Weight Heavy8%

Its a bit heavy since its built like a tank

Wicked Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Brightness/Shine/Glow
25%
2Size-Overall
24%
3Functionality-Overall
9%
4Advertised Vs Actual Product
8%
5Value For Money
8%

Common Wicked Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicked Lights 26/100 on Amazon United States — Skip it. The niche generates $64K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -63.1% over the last 90 days.
Wicked Lights buyers on Amazon United States complain most about Quality-Overall, Charging, Weight Heavy, the themes mined from the niche's reviews. Its return rate is 0.6%.