White Yoga Mat

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

2.7%

Market size, estimated

$49Ka year

Peak month

January2.5× the quietest month

Top search term

brown yoga mat24K searches a year

Listings sell for $40.38 on average, from $20.81 to $139.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $40.38 that is $0 to $4K a year per listing.

Average price

$40.38inside the $15 to $100 sweet spot

Price range

$20.81–$139.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #119 within Accessories. It carries 3,692 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

3.6%

Average rank

#119in Accessories

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,692per listing

Listings tracked

39

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months