white yoga mat
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.38avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$20.81–$139.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 6% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,692.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, white yoga mat is a $49K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white yoga mat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $50K–$61K
- units × avg price
- Launch success
- 38%
- 6 of 16 new (360d)
- Conversion rate
- 2.7%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 92%
- Out of stock
- 3.6%
- Avg brand age
- 40 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
22
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
31%
- PAIDU23%
- Gruper15%
- ilili9%
- Gaiam8%
- onlyhe7%
- KEEP7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Top white yoga mat search terms
- brown yoga mat24K/yr
- beige yoga mat16K/yr
- cream yoga mat5K/yr
Top white yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gruper Thick Yoga Mat Non Slip Large Size 72 L x 32 W x 0.6 TH Premium Exercise & Fitness Mat with Carrying Strap and Bag Workout Mats for Home (Brown 72 * 24 * 0.4 Inches)
Gruper$24.914.5★7,263 rev
PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap
PAIDU$45.864.4★311 rev
PAIDU Extra Long Wide Yoga Mat 76x33x2/5 Inch - Non Slip Thick Exercise Mat for Home Gym Yoga Pilates & Workouts (Dark brown + Black)
PAIDU$57.474.3★34 rev
Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White
KEEP$25.844.8★17 rev
Yoga Mat Extra thick 8mm Exercise mat Soft Lightweight TPE Fitness Mat with strap High Elasticity Anti-fatigue non-slip mat for Women Yoga Camping Travel Gym & Outdoor | 72L x 0.32Th (Nut-brown Widen(26 inch))
onlyhe$38.004.6★28 rev
Newest
by launch date
TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | V Pattern | Mocha
Tone Fitness$26.8567 rev
TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | Pyramid Pattern | Mocha
Tone Fitness$27.0267 rev
TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | V Pattern | Black/Mocha
Tone Fitness$27.3867 rev
Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White
KEEP$25.8417 rev
KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink
KEEP$24.2065 rev
Trending
90-day click momentumKEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink
KEEP$24.204.2★
Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White
KEEP$25.844.8★
WeiLa Foldable Yoga Mat 10mm Extra Thick Extra Long (75x26) for Women&Men
WEILA$55.234.2★
PAIDU Foldable Fitness Yoga Mat | 2/5 (10MM) Extra Thick | SGS Certified Non-Slip TPE | 75x26 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Dark Brown & Beige)
PAIDU$50.614.4★
ILILI Yoga Mat Thick Soft Exercise Mat for Home Gym Anti-Tear Cushioned Mat for Men Women 76x32.7x0.35 for Stretching Pilates (Brown +Beige)
ilili$44.444.6★
What buyers say about white yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Super thick”
“Comfortable and great quality”
“Perfect cushioning”
“The color is so pretty”
“it doesnt slide”
“Good for the price”
“Soft and comfortable”
“Love it for my post total knees for gym yoga etc”
“Has held up well after months of using”
What buyers complain about
“Strong plastic smell”
“The mat thickness”
“Missing Strap”
“No grip”
“Poor Quality”
“This is not acceptable for a product at this price point”
“This thing is huge”
“I didn't like the color”
“Stiff and cheap material”
“There is too much padding on this mat”
Top return reasons
Common questions
- Is white yoga mat profitable to sell on Amazon United States?
- The niche generates $49K/yr across 39 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the white yoga mat niche?
- 18 brands and 22 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in white yoga mat?
- Top complaints mined from reviews: Smell, Thickness, Strap/String Quality. The return rate is 4.3%.
- When does demand for white yoga mat peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the white yoga mat niche?
- Listings span $20.81–$139.12; the average listing price is $40.38 (sweet spot $15–$100). The average incumbent carries 3,692 reviews — the moat a new listing must climb.