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White Yankees Hat

a small market ($25K/yr) — White Yankees Hat doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47

Market size 6Growth 67Conversion 37Competition 78Returns 23Price range 83Avg price 95Brand share 20Review moat 35Quality gap 35
This niche Category average · 8,101 niches

Is White Yankees Hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, White Yankees Hat is a $25K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 45/100.

White Yankees Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +47.0% over the last 90 days and 3.0% of searches end in a purchase.

$25K

revenue / yr

Units sold / yr1K
Search volume / yr+47.0%30K
Conversion rate3.0%
Avg price$28.34

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers14 · 84
Top-5 product click share37%
Open market8%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement41%
New entrants (1y)12· 4 succeeded
Avg rating4.5★
Avg reviews3,019

Top White Yankees Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$758$2K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

84

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

7%

  • 4751%
  • New Era25%
  • E BY ELIDAN12%
  • Amazon Essentials3%
  • Cheeskteo2%
  • Born to Love1%
  • Open — no brand owns it (8 brands, 7%)

White Yankees Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR3.0%Products46Brands14Top 5 Brands92%OOS Rate3.2%Rating4.5★Reviews3,019Avg BSR#3,295
900700Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Top White Yankees Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • white yankees hat16K/yr
  • white ny hat7K/yr
  • white new york yankees hat4K/yr
  • white yankees hat women3K/yr

What reviews say buyers love and hate about White Yankees Hat

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Size-Overall22%

fits like a glove

Quality-Overall20%

This baseball cap is of acceptable quality

Comfort-Overall8%

It is comfortable

Color8%

the color is accurate

Material Quality6%

Love it great material and very comfortable

What buyers complain about

65% of reviews
Size-Overall14%

Bad fit

Color12%

Wrong color received

Quality-Overall8%

It of no quality that I was looking for

Wrinkles6%

The sweatband was apparently gathered up before it was sewn in, so instead of lying flat it sits wrinkled and uneven

Advertised Vs Actual Product5%

Not as shown

White Yankees Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

5.5%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Color
17%
3Advertised Vs Actual Product
5%
4Shape/Style
5%
5Material Quality
4%

Common White Yankees Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Yankees Hat 45/100 on Amazon United States — Skip it. The niche generates $25K/yr across 46 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved +47.0% over the last 90 days.
Search demand for White Yankees Hat on Amazon United States peaks in Jun–Jul, where the busiest month runs 2.4× the quietest.