Skip to content

White Yankees Hat

Fail

Shoppers spend an estimated $25K a year here, so White Yankees Hat is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$25K/yr30K searches / yr
90-day growth
+47.0%search demand this quarter
Competition
37%top-5 click share · 14 brands · 84 sellers

Flapen Score

White Yankees Hat against its category

The dotted line is the Sports & Outdoors average. Past it, White Yankees Hat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Yankees Hat market on Amazon at a glance

Shoppers on Amazon United States searched for White Yankees Hat 30K times last year and spent an estimated $25K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+47.0%
Conversion, latest week
3.0%
Market size, estimated
$25Ka year
Peak month
June2.4× the quietest month
Top search term
white yankees hat16K searches a year

02 · Price

A sale here is worth $28.34.

Listings sell for $28.34 on average, from $9.93 to $43.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.34 that is $0 to $3K a year per listing.

Average price
$28.34inside the $15 to $100 sweet spot
Price range
$9.93–$43.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #3,295 within Clothing Accessories. It carries 3,019 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
96%
Out of stock, average day
3.2%
Average rank
#3,295in Clothing Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,019per listing
Listings tracked
46

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top White Yankees Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

84

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

7%

  • Brand 151%
  • Brand 225%
  • Brand 312%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (8 brands, 7%)

Demand

White Yankees Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top White Yankees Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white yankees hat16K/yr
  • white ny hat7K/yr
  • white new york yankees hat4K/yr
  • white yankees hat women3K/yr

Reviews and returns

What reviews say buyers love and hate about White Yankees Hat

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Bad fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Yankees Hat questions

Answered from the same tracked data.