white sox hat
Worth a lookShows a sweet-spot price point ($30.62 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Incredible$30.62avg listing price — sweet spot $15–$100
Growth
Great+79.3%90-day search growth — must beat 0% to launch
Price range
Great$7.31–$40.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay$242K$242K/yr · 387K searches
Review moat
Okay1,950.74avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white sox hat is a $242K/yr Amazon United States market (387K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white sox hat market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $184K–$245K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #3,377
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 32%
- Out of stock
- 10.3%
- Avg brand age
- 44 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
71
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 81%
Open market
4%
- New Era47%
- 4739%
- Born to Love4%
- Outdoor Cap3%
- 36 and Oh!2%
- Veminei1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +79.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×
Top white sox hat search terms
- white sox hat135K/yr
- chicago white sox87K/yr
- chicago white sox hat59K/yr
- sox hat24K/yr
- chicago white sox apparel13K/yr
- white sox hat men12K/yr
- white sox hat women7K/yr
- white sox cap6K/yr
- white sox fitted hat7K/yr
- white sox hats5K/yr
Top white sox hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chicago White Sox Snapback Flat Brim - BLACK/WHITE
New Era$36.054.7★2,390 rev
New Era 9Fifty MLB Chicago White Sox Basic Black/White Snapback Hat 11591069 One Size
New Era$30.204.6★15,589 rev
47 MLB Unisex-Adult Camo Clean Up Adjustable Hat Cap One Size (US Alpha One Size Chicago White Sox)
47$30.234.7★542 rev
New Era MLB 9FIFTY Black Adjustable Snapback Hat Cap One Size Fits All (Chicago White Sox)
New Era$34.114.5★91 rev
Chicago White Sox Clean Up Adjustable Cap
47$29.054.5★1,317 rev
Newest
by launch date
New Era Unisex-Adult MLB Player Replica 9SEVENTY Baseball Team Color Stretch Adjustable Snapback Hat One Size Fits All - Chicago White Sox - Black
New Era$37.24143 rev
New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Chicago White Sox Black
New Era$36.752,390 rev
Cap Hat Classic Vintage Embroidered Hat Cap for Men Women Teenager Cap Adjustable
Veminei$19.65169 rev
47 MLB Riverbank Mesh Clean Up Adjustable Hat Adult One Size Fits All (US Alpha One Size Chicago White Sox)
47$30.26143 rev
47 MLB Trawler Primary Logo Team Color Mesh Trucker Clean Up Adjustable Hat Adult One Size Fits All - Chicago White Sox Black
47$29.69938 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)
Born to Love$25.554.8★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.614.8★
New Era MLB 59FIFTY Team Color Authentic Collection Fitted On Field Game Cap Hat (as1 Numeric Numeric_7_and_1_Half Chicago White Sox Black)
New Era$40.994.6★
36 and Oh! Sox Southside Baseball T Shirt Vintage Distressed - Soft Style Black
36 and Oh!$27.554.6★
47 MLB Perfect Game Clean Up Adjustable Hat Cap Adult One Size - Chicago White Sox Gray
47$36.024.5★
What buyers say about white sox hat
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Fits great”
“So Light and Easy to Wear”
“Super light and comfortable”
“I can adjust with the strap with ease”
“Make more colors”
“came as expected”
“Great design to keep it structured”
“came as expected”
“Love this breathable, sweat-resistant hat”
What buyers complain about
“Nope, the wear of the cap and quality is bad”
“it was not as expected”
“Weird placement of stitching”
“The only issue is that it's a little wrinkled from the shipping packaging”
“Feels like garbage, doesn't breath”
“Design is bad”
“Seems like a small thing”
“The adjustable band in the back was not as pictured”
Top return reasons
Common questions
- Is white sox hat profitable to sell on Amazon United States?
- The niche generates $242K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +79.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the white sox hat niche?
- 10 brands and 71 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in white sox hat?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Stitch/Finish/Polish. The return rate is 3.7%.
- When does demand for white sox hat peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the white sox hat niche?
- Listings span $7.31–$40.99; the average listing price is $30.62 (sweet spot $15–$100). The average incumbent carries 1,951 reviews — the moat a new listing must climb.